GSW, powered by Syneos Health Tech Stack

Healthcare marketing agency delivering pharma, diagnostics, and wellness campaigns

Advertising Services Columbus, OH 501–1,000 employees Founded 1977 Public Company

GSW is a full-service healthcare communications agency operating within Syneos Health, anchored in Columbus with six offices across North America. The tech stack reflects a creative-services operation: heavy Adobe (Creative Cloud, Photoshop, Illustrator, InDesign), design tools (Figma, Sketch), and Veeva's healthcare-specific suite (PromoMats, CRM, Vault) for compliance and asset management. Hiring is skewed 87% toward marketing and design roles, with active projects centered on omnichannel transformation and campaign operations automation — indicating a shift toward integrated, multi-channel healthcare campaigns rather than single-channel advertising.

Tech Stack 27 technologies

Core StackAdobe Creative Cloud Sketch Figma Adobe Photoshop Adobe Illustrator Adobe InDesign Wrike Veeva PromoMats TikTok Meta Microsoft Office Lottie Three.js Unity Outlook Word PowerPoint Excel Veeva CRM Veeva Vault Adobe Acrobat Twitter Instagram YouTube Teams

What GSW, powered by Syneos Health Is Building

◆Challenges

Budget constraints
New business wins
Budget compliance
Financial control
Account profitability
Budget forecasting and billing processes
Financial health of assigned brands
Accelerating omnichannel transformation
Privacy law compliance
Platform selection and integration

▲Active Projects

Omnichannel transformation initiatives
Upsizing omnichannel capabilities
Campaign operations automation
Healthcare campaigns
Annual business plan development
New business acquisition
Cross-functional offerings adoption
External and internal communications development
Media relations and disease state awareness campaigns
Advertising concepts for hcp and patient campaigns

Hiring Activity

Steady45 roles · 15 in 30d

Department

Marketing

Design

Sales

Ops

Engineering

Executive

Seniority

Senior

Mid

Director

Intern

Junior

Manager

Notable leadership hires: UX Director, Managing Director, Account Director, Associate Creative Director, Creative Director

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About GSW, powered by Syneos Health

GSW, powered by Syneos Health, is a communications agency serving pharmaceutical, diagnostics, device, and wellness brands. The firm operates across advertising, digital marketing, strategic planning, predictive modeling, market research, and media services, with a focus on personalized brand experiences in the healthcare vertical. Six offices span Columbus, Los Angeles, New York, Toronto, and two additional locations. The client roster includes pharma, diagnostics, advanced genetics, big data, device, and wellness companies. Founded in 1977, GSW employs 501–1,000 staff and is publicly held.

HeadquartersColumbus, OH

Company Size501–1,000 employees

Founded1977

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does GSW use?

GSW uses Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), design tools (Figma, Sketch), Veeva PromoMats/CRM/Vault for healthcare compliance, Microsoft Office, Teams, Wrike for project management, and social platforms (Meta, TikTok, Twitter, Instagram, YouTube).

Where is GSW headquartered?

GSW is headquartered in Columbus, Ohio and operates six offices including locations in Los Angeles, New York, and Toronto, with hiring active in the United States and Canada.