Grupo Zelo Tech Stack

Funeral and cemetery services platform for Brazil's death-care sector

Insurance Belo Horizonte, Minas Gerais 1,001–5,000 employees Founded 2017 Privately Held

Grupo Zelo operates a national funeral and cemetery services network across 13 Brazilian states, serving ~4M members. The tech stack is heavily operational (Protheus ERP, SQL Server, Power BI) with sales automation emerging as a priority—HubSpot, RD Station, and Mailchimp all in use alongside a parallel CRM strategy project. Sales hiring (187 open roles) vastly outpaces other departments, signaling aggressive member acquisition and route expansion, while pain points center on conversion rates, delinquent account management, and sales productivity monitoring.

Tech Stack 54 technologies

Core StackGoogle Analytics Google Ads Mailchimp WordPress HubSpot SQL Server Node.js TypeScript AWS Power BI Power Query ClickUp Protheus Excel TOTVS Protheus Microsoft Office Facebook Ads Manager Google Data Studio Looker Studio RD Station Infobip HTML SQL TOTVS Google Workspace CRM VBA BPMN Microsoft Project Google Analytics 4+24 more

What Grupo Zelo Is Building

◆Challenges

Monitoring sales team productivity
Identifying operational data deviations
Reducing cost
Delinquent client management
Reducing delinquent accounts
Low conversion rate
Defining sales routes
Reporting sales results
Optimizing sales routes
Transforming death care segment

▲Active Projects

Lead generation program development
Crm automation implementation
Event planning
Kpi development for realize csc
Lead distribution automation
Sox controls monitoring
Digital marketing strategy implementation
E-commerce platform development
Crm strategy development
Crm performance monitoring

Hiring Activity

Accelerating360 roles · 170 in 30d

Department

Sales

187

Administration

Ops

Admin

Finance

Logistics

Marketing

Seniority

Junior

247

Mid

Manager

Senior

Intern

Lead

Notable leadership hires: Tech Lead

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About Grupo Zelo

Grupo Zelo is a funeral and cemetery services group founded in 2017, operating across 13 states in Brazil with national coverage for approximately 4 million members. The company offers funeral plans, cemetery services, and associated benefits through a network of physical locations and member support infrastructure. The organization is structured around sales-driven growth, with a junior-heavy workforce (247 junior roles open) concentrated in sales and administrative functions. Core operations rely on Protheus ERP and TOTVS for membership and service management, with emerging investments in CRM automation, lead distribution, and digital marketing to streamline member acquisition and retention.

HeadquartersBelo Horizonte, Minas Gerais

Company Size1,001–5,000 employees

Founded2017

Hiring MarketsBrazil

Frequently Asked Questions

What is Grupo Zelo's primary business?

Grupo Zelo provides funeral services, cemetery management, and affiliated benefits to members across 13 Brazilian states, serving approximately 4 million members as of the input date.

What ERP system does Grupo Zelo use?

Grupo Zelo uses Protheus (TOTVS Protheus) as its primary ERP, paired with SQL Server databases and Power BI for reporting and analytics.