Education and fintech platform with multi-brand audience network
Grupo PRIMO operates a diversified edtech and fintech ecosystem spanning ~20 brands with 20M+ Instagram followers and 7M+ YouTube subscribers. The tech stack—Node.js + React + Next.js paired with PHP/CodeIgniter and MySQL—reflects a hybrid architecture supporting both legacy monoliths and modern microservices. Active hiring across engineering, finance, and marketing, combined with projects around LMS development, payment integration, and CI/CD infrastructure, signals scaling pressure on both product delivery and financial operations; concurrency issues on MySQL and accounts-receivable reconciliation appear in their stated pain points.
Grupo PRIMO is a Brazilian edtech conglomerate built around financial literacy, digital marketing, and technology education. The company distributes courses, podcasts, and community content across owned channels and partner platforms, generating revenue primarily through course subscriptions. With ~270 employees across finance, technology, and marketing functions, the group manages a complex multi-brand operation that includes learning management systems, content platforms, and payment infrastructure. Operations span Brazil with active expansion in hiring across engineering and product roles.
Backend: Node.js, NestJS, PHP, CodeIgniter, MySQL, AWS. Frontend: React, Next.js, TypeScript, Tailwind CSS, shadcn/ui. Payments: Hotmart, Pagar.me. CRM/Marketing: HubSpot, RD Station, Pipedrive, Salesforce.
LMS and content platform development, payment system integration, CI/CD pipeline setup, infrastructure-as-code, data dashboards, and a chat application (myhub.ia). Projects also include self-service provisioning and SLI/SLO implementation.
Other companies in the same industry, closest in size