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Bayard Tech Stack
French media and publishing group with 120 press titles and digital-first expansion
Bayard is a Paris-based publishing and media conglomerate operating 120 press titles, 200+ digital properties, and a catalog of 5,500+ books. The hiring mix is heavily weighted toward marketing (12 roles) and data (4 roles), with a single engineering opening — reflecting a business in transition from print-centric operations toward subscriber acquisition and audience analytics. Active projects span dashboard development, AI tool rollout, and content digitalization, while pain points center on subscriber growth, data governance, and campaign performance measurement.
Tech Stack 23 technologies
Core StackTableau Python Adobe Premiere Pro After Effects Adobe Illustrator GitLab Confluence Canva Dataiku SQL Photoshop Excel Microsoft Office LinkedIn Instagram Meta Bluesky Word PowerPoint InDesign TikTok Google Forms CapCut
What Bayard Is Building
◆Challenges
- Optimizing customer journey performance
- Data governance optimization
- Digitalizing magazine content
- New subscriber acquisition
- Budget management
- Campaign performance analysis
- Increase audience engagement
- Managing subscription data processing
- Gdpr compliance program implementation
- Corporate governance compliance
▲Active Projects
- Dashboard roadmap development
- Ai tools adoption
- Recruitment campaign for alternants 2025/2026
- Corporate governance compliance program
- Campagne de communication auprès des publics cibles
- Production de supports de communication
- Long format video production for digital magazine
- Acquisition campaigns for prions en eglise, le pèlerin, le monde de la bible, christus et etudes
- Internal control procedures development
- Erp cegid system evolution
Hiring Activity
25 roles · 15 in 30d
Department
Seniority
Company intelligence
