Social-first creative agency partnered with TikTok, Meta, and Snap
GoSpooky is a social media agency built around platform ecosystems (TikTok, Instagram, YouTube, Snapchat, Roblox) with engineering and data capabilities baked in—they're adopting Vertex AI and BigQuery alongside creative production tools. The hiring mix (marketing-heavy, with data and ops roles filled) paired with active projects in livestream commerce, creator workflows, and AI-powered campaign concepting signals a shift toward AI-assisted creative ops and real-time conversion optimization rather than static content production.
Notable leadership hires: Client Lead, Content Director, Client Director, Business Director
GoSpooky is a global creative agency headquartered in Amsterdam, founded in 2016, with 51–200 employees across the Netherlands, Denmark, and Germany. They specialize in social-first campaigns and branded content across TikTok, Instagram, YouTube Shorts, and Roblox. The agency operates as official creative partners for TikTok, Meta, and Snap, and handles campaign strategy, production, and activation for consumer brands. Current work spans social-native video, livestream commerce integration, AR experiences, and emerging creator platform operations.
Core platforms: TikTok, Instagram, YouTube, Meta, Snapchat, LinkedIn, Roblox. Production: Adobe Creative Cloud, Adobe Premiere Pro, CapCut. Backend: FastAPI, BigQuery, Vertex AI.
Social-first campaigns on TikTok, Instagram, YouTube Shorts, and Roblox; livestream commerce; AI-powered creative workflows using RAG; expansion into the German market; and a creator OS platform called Speaky.
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