GoodLife Fitness Tech Stack

Canada's largest fitness-club operator with 400+ locations coast-to-coast

Wellness and Fitness Services London, Ontario 5,001–10,000 employees Founded 1979 Privately Held

GoodLife Fitness operates the largest gym chain in Canada across 5,000–10,000 employees, with a business model centered on in-person memberships, personal training, and emerging digital programming. Hiring is heavily skewed toward healthcare and operations roles (216 of 378 open positions), with junior-level staff comprising 76% of recruitment—a profile typical of rapid franchise or location expansion. The tech stack leans Adobe marketing cloud (Experience Manager, Analytics, Commerce, Target) paired with Java/.NET backends, reflecting a membership-management and digital-marketing orientation rather than engineering-first infrastructure.

Tech Stack 14 technologies

Core StackJava C# React Adobe Experience Manager Adobe Analytics Adobe Commerce Adobe Target Adobe Experience Platform NET Core REST SQL LinkedIn Google Meta

What GoodLife Fitness Is Building

◆Challenges

Increasing personal trainer headcount
Boosting profitability
Meeting annual sales targets
Continued development of national program
Expanding personal trainer roster
Personal training profitability
Client gain
Managing high-complexity contracts
Expanding program to new location
Expanding personal training capacity

▲Active Projects

In-person move classes
Virtual programming
In-person move program
Digital marketing strategy
Fit-fix starter sessions
Recruiting and onboarding personal trainers
Translation of french certifications
New member experience
B2b sales experience team development
Event marketing campaign collaboration

Hiring Activity

Accelerating380 roles · 180 in 30d

Department

Healthcare

138

Ops

Sales

Support

Fitness

Health

Engineering

Marketing

Seniority

Junior

289

Mid

Manager

Senior

Intern

Notable leadership hires: Performance Head Coach

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About GoodLife Fitness

GoodLife Fitness is a privately held, Canadian-owned fitness operator founded in 1979 and headquartered in London, Ontario. The company runs hundreds of fitness clubs across Canada and ranks fourth globally by club count. Core business lines include group fitness classes, personal training, virtual programming, and member acquisition. The organization is actively scaling personal trainer recruitment and capacity, launching new member onboarding experiences, and expanding national programming—particularly French-language certification translation and B2B corporate wellness sales. Current pain points center on personal trainer headcount growth, personal training profitability, meeting sales targets, and managing complex membership contracts.

HeadquartersLondon, Ontario

Company Size5,001–10,000 employees

Founded1979

Hiring MarketsCanada

Frequently Asked Questions

What is GoodLife Fitness's tech stack?

Adobe Experience Manager, Adobe Analytics, Adobe Commerce, Adobe Target, and Adobe Experience Platform for marketing and e-commerce, paired with Java, C#, .NET Core, React, SQL, and REST APIs for backend and front-end systems.

What is GoodLife Fitness working on?

In-person and virtual fitness programming, digital marketing strategy, personal trainer recruitment and onboarding, new member experience redesign, B2B corporate sales expansion, and French-language trainer certification translation.