GoodFit.io Tech Stack

Data platform purpose-built for GTM strategy configuration

Software Development London 11–50 employees Founded 2020 Privately Held

GoodFit is a GTM data platform that lets revenue teams configure custom datasets to match their specific strategy. The stack is heavy on marketing automation (HubSpot, Salesloft, Lemlist, Chili Piper) and analytics (Metabase, Snowflake, Redshift), paired with modern web infrastructure (React, Node.js, AWS Lambda/ECS). The pain-point pattern—reps wasting time disqualifying leads, struggling with prospect discovery, revenue leaders relying on guesswork—shows the platform is solving for lead-quality and qualification efficiency rather than pure pipeline volume.

Tech Stack 26 technologies

Core StackHubSpot Metabase Salesforce Salesloft Snowflake JavaScript TypeScript AWS AWS Lambda React Node.js PostgreSQL Redshift Chili Piper Deepgram Paddle ChatGPT Claude Perplexity Lemlist AWS Step Functions AWS App Runner AWS ECS SQL

What GoodFit.io Is Building

◆Challenges

Reps waste time disqualifying leads
Reps struggle to find great prospects
Inefficient lead qualification
Prospect identification difficulty
Skill utilization inefficiency
Revenue leaders forced to rely on guesswork
Prospect discovery challenge
Inefficient use of sales skills
Handling large datasets
Scaling platform to support growth

▲Active Projects

Automate customer lifecycle workflows
Scale demand generation infrastructure
Legal process improvement for ndas
Pipeline development from tofu leads
Bespoke dataset creation for prospects
Build reporting and analytics across hubspot and metabase
Content engine for gtm thought leadership
Primary citation source for llms
Sales decks and marketing collateral
Operational foundations for scaling team

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Sales

Engineering

Ops

Marketing

Seniority

Mid

Manager

Senior

Junior

Lead

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About GoodFit.io

GoodFit builds a data platform for commercial teams seeking to implement and scale specific GTM strategies. The product is structured around data configuration and account mapping, enabling sales, marketing, and RevOps leaders to structure their data layer around their chosen motion. The company operates from London with 11–50 employees, hiring across sales, engineering, and operations roles with emphasis on mid-level and manager-tier hires. Active projects span demand generation infrastructure, lead qualification automation, prospect dataset creation, and ABM-focused reporting integrations with HubSpot and Metabase.

HeadquartersLondon

Company Size11–50 employees

Founded2020

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does GoodFit.io use?

GoodFit uses HubSpot, Salesforce, and Salesloft for CRM/sales execution; Metabase and Snowflake/Redshift for analytics; Chili Piper and Lemlist for engagement; React and Node.js for frontend/backend; and AWS (Lambda, ECS, Step Functions) for infrastructure.

Where is GoodFit.io headquartered?

London, United Kingdom. The company was founded in 2020 and is privately held with 11–50 employees, currently hiring only in the UK.