GOAT Digital Tech Stack

Digital marketing and outbound sales agency for Brazilian SMBs

Advertising Services São Paulo, São Paulo 51–200 employees Founded 2020 Privately Held

GOAT Digital operates a two-pillar model: performance marketing (SEO, paid search and social, inbound) and outbound sales consulting. The tech stack is almost purely marketing operations and CRM—SEMrush, Google Analytics, Pipedrive, Salesforce, HubSpot—with no engineering or custom infrastructure visible. Hiring velocity is accelerating (11 roles posted in the last 30 days) against recruiting friction: their active projects focus on talent attraction and onboarding, while pain points cluster around time-to-fill and hiring-quality shortfalls, typical of service-business scaling.

Tech Stack 16 technologies

Core StackGoogle Analytics Google Ads LinkedIn Ads Salesforce HubSpot SEMrush Google Search Console Facebook Ads Manager TikTok YouTube Ads Instagram Ads RD Station HTML Pipedrive WhatsApp LinkedIn

What GOAT Digital Is Building

◆Challenges

Reducing time to fill
Improving hiring quality
Streamlining recruitment processes

▲Active Projects

Talent attraction strategy development
New hire onboarding

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Sales

Finance

Seniority

Junior

Mid

Intern

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About GOAT Digital

GOAT Digital is a São Paulo-based marketing and sales consultancy founded in 2020 that serves over 150 clients across Brazil. The company operates two service lines: a digital marketing arm covering SEO, paid search (Google and Facebook), and inbound strategy; and a dedicated outbound sales consulting practice. The operating model is tools-first—relying on SEMrush, Google Analytics, Salesforce, HubSpot, and Pipedrive—with no custom technology development. The team spans 51–200 employees, skewed toward junior and mid-level talent in marketing and sales roles. Current scaling challenges are internal: recruiting and retaining fit, reducing hiring cycle time, and standardizing onboarding.

HeadquartersSão Paulo, São Paulo

Company Size51–200 employees

Founded2020

Hiring MarketsBrazil

Frequently Asked Questions

What marketing tools does GOAT Digital use?

SEMrush, Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, RD Station, HubSpot, and Pipedrive form their core stack for strategy execution and client analytics.

What services does GOAT Digital offer?

Digital marketing (SEO, paid ads, inbound) and outbound sales consulting. Client base exceeds 150 accounts served from their São Paulo headquarters.