The Goat Agency Tech Stack

Global influencer marketing agency operating across 37 markets

Advertising Services New York, NY 501–1,000 employees Privately Held

The Goat Agency operates a 650-person influencer marketing business spanning strategy, creator discovery, campaign management, and media buying across 37 markets. Recent hiring velocity and active projects signal domestic expansion: the US influencer operations initiative is running alongside FP&A formalization, an AI initiative, and deeper integration into the WPP ecosystem—suggesting growth-stage infrastructure scaling as the agency balances rapid US market entry with global coordination.

Tech Stack 20 technologies

Core StackCanva Adobe Photoshop Metabase Adobe Illustrator Adobe InDesign Tableau Meta Instagram Twitter LinkedIn TikTok Facebook Ads Manager X YouTube Adobe PowerPoint Google Slides Excel Google Sheets macOS

What The Goat Agency Is Building

◆Challenges

Optimizing financial processes
Ensuring compliance with regulations
Accelerating growth in us business
Expanding us influencer operations
Aligning influencer activity with global strategy
Identifying growth opportunities
Consolidating efforts across tech hubs
Aligning technical execution with business goals
Process improvements in finance reporting
Financial reporting accessibility

▲Active Projects

New business initiatives
Ai initiative
End-to-end monthly reporting
Forecasting/fp&a activities
Influencer marketing operations across the us
Influencer strategy and execution across key accounts
Ibex 2.0
Influencer campaign management
Global rfp processes
Integration into wpp ecosystem

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing

Sales

Data

Finance

Design

Product

Seniority

Senior

Director

Mid

Junior

Manager

Lead

Notable leadership hires: Account Director, Strategy Director

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About The Goat Agency

The Goat Agency is a full-service influencer marketing agency headquartered in New York with 501–1,000 employees across the United States, United Kingdom, and Canada. The firm represents over 650 social and influencer experts and serves major consumer and enterprise brands across automotive, technology, FMCG, financial services, and retail verticals. Core capabilities span influencer-first strategy, creator discovery and talent management, campaign execution, in-house content production, paid social media deployment, and commerce integration. The organization is structured around regional hubs and key accounts, with current operational focus on scaling US market presence and aligning distributed teams around standardized processes.

HeadquartersNew York, NY

Company Size501–1,000 employees

Hiring MarketsUnited States, United Kingdom, Canada

Frequently Asked Questions

What is The Goat Agency's tech stack?

Core stack spans Meta platforms (Instagram, Facebook), TikTok, YouTube, LinkedIn, Twitter/X, and Facebook Ads Manager for media. Creative tools include Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint, and Google Slides. Analytics and reporting use Metabase and Tableau; productivity includes Excel and Google Sheets.

Is The Goat Agency hiring directors and strategy roles?

Yes. Current active openings include Account Director and Strategy Director positions. Of 38 open roles, 7 are at director level and 15 are senior-level positions, with accelerating hiring velocity.