Digital EMI marketplace connecting Indian merchants with multi-lender financing
ShopSe operates India's largest digital EMI marketplace, connecting over 200 brands and 40,000 retailers with 10+ lenders through a unified affordability platform. The tech stack (Spring Boot, Python, React, AWS/GCP, Kubernetes, MongoDB/PostgreSQL) reflects a polyglot, cloud-native architecture designed for high-throughput payment orchestration. Active projects around AI-enabled solutions, refund settlement optimization, and customer journey enhancement, paired with pain points in conversion rate improvement and enterprise scaling, indicate the company is transitioning from core EMI plumbing toward merchant retention and AI-driven decisioning.
Notable leadership hires: Business Head
ShopSe is a fintech platform that removes payment friction for Indian consumers by embedding multiple financing options—Credit Card EMI, Pre-approved EMI, UPI Credit, and digital lending for new-to-credit customers—directly into merchant checkout flows. The platform spans online and offline retail, serving brands across gadgets, health, and professional development verticals. Founded in 2020 and based in Mumbai, the company has scaled to over 200 brand partnerships and 40,000+ retailers. Revenue expansion focuses on deepening penetration within existing merchant portfolios and scaling enterprise partnerships, while technology priorities center on AI capabilities and infrastructure reliability.
Spring Boot, Python, React, AWS, GCP, Docker, Kubernetes, MongoDB Atlas, Amazon Aurora PostgreSQL, and SQL Server. The stack supports multi-lender orchestration, merchant onboarding, and omni-channel payment routing.
ShopSe integrates with 10+ lending partners, enabling customers to compare lenders and access credit through a single form for new-to-credit segments.
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