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Genstone Realty Tech Stack

Full-service real estate firm with in-house financing, insurance, and property management

Real Estate Tampa, Florida 51–200 employees Founded 2019 Privately Held

Genstone Realty operates a vertically integrated real estate business combining brokerage, mortgage, title, insurance, and property management under one roof. The tech stack is heavily Microsoft-centric (Office, Dynamics 365, Azure) paired with Salesforce and HR management tools (ADP, UKG), reflecting a back-office-heavy organization managing high transaction volume. Active projects cluster around HR data integration and digital lead generation, while hiring remains minimal despite 30 open roles — suggesting the firm is optimizing internal operations and scaling marketing efficiency rather than headcount.

Tech Stack 40 technologies

Core StackADP Salesforce WordPress Google Ads Canva Adobe Creative Cloud JavaScript HubSpot Klaviyo Adobe Illustrator Microsoft Office UKG Word Excel Outlook Cognos Analytics Wix GCP Google Tag Manager Google Analytics 4 Meta PowerPoint Microsoft Dynamics 365 Encompass CSS HTML5 InDesign Photoshop Dreamweaver Azure+10 more

What Genstone Realty Is Building

Challenges

  • Enhancing lead generation
  • Compliance with regulatory requirements
  • Improving digital customer experience
  • Meeting loan quality and production goals
  • High volume of real estate closings
  • Increasing residential mortgage business
  • Enhancing employee engagement
  • Integrating hr data
  • Scalable hr solutions
  • Building national client network

Active Projects

  • Hr data integrations
  • Hr technology enhancements
  • National network expansion
  • Conversion rate optimization
  • Paid media programs
  • Digital marketing plans
  • Strategic relationship management initiatives
  • Hr program development
  • Hr analytics development
  • Digital lead generation

Hiring Activity

Minimal30 roles · 0 in 30d

Department

Marketing
9
Sales
7
HR
5
Finance
4
Ops
3
Learning
1
Operations
1

Seniority

Senior
13
Mid
6
Manager
5
VP
3
Director
2
Junior
1
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About Genstone Realty

Genstone Realty is a full-service residential and commercial real estate firm based in Tampa, Florida, founded in 2019. The company operates across multiple verticals: brokerage, mortgage origination (Encompass platform), title services, homeowners insurance, and property management. The business model emphasizes in-house control of the transaction workflow to simplify the client experience and generate recurring revenue streams. The firm serves first-time homebuyers, investors, and sellers, and maintains a private investor network. With 51–200 employees, the organization spans marketing, sales, HR, finance, and operations, all focused on managing high-volume closings and expanding geographic footprint.

HeadquartersTampa, Florida
Company Size51–200 employees
Founded2019
Hiring MarketsUnited States

Frequently Asked Questions

What technology does Genstone Realty use?

Genstone uses Microsoft Office, Dynamics 365, and Azure as core business systems; Salesforce and HubSpot for sales and marketing; ADP and UKG for HR management; Encompass for mortgage origination; and Google Analytics, Google Ads, and Meta for digital marketing.

Where is Genstone Realty headquartered?

Genstone Realty is headquartered in Tampa, Florida, and currently hires exclusively in the United States as part of national network expansion efforts.

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