G

Gen Tech Stack

Consumer cybersecurity, privacy, and financial wellness across 150+ countries

Technology, Information and Internet Tempe, Arizona 5,001–10,000 employees Public Company

Gen operates a multi-brand consumer safety portfolio (Norton, Avast, LifeLock, MoneyLion, CCleaner, AVG, Avira) at significant scale—5,000+ employees across nine countries. The tech stack reveals a company modernizing analytics infrastructure: adopting Google Analytics 4, Adobe Analytics, Amplitude, and Mixplow alongside data-foundation work (Kafka, Iceberg, Snowflake, ETL/ELT pipelines). Hiring is accelerating across engineering, product, and marketing, with particular focus on design systems integration and financial wellness expansion—suggesting a push toward cross-brand unification and adjacent revenue streams.

Tech Stack 177 technologies

Core StackApache Kafka Apache Iceberg Snowflake Google Ads Google Analytics GitHub Copilot Selenium JUnit Java Python Word Excel PowerPoint Norton Avast LifeLock Avira CCleaner Search Ads 360 Microsoft Advertising Google Merchant Center Adobe Analytics ChatGPT Gemini Jasper Oracle R12 Adobe Experience Manager Cucumber Robot Framework JMeter+141 more

AdoptingAmplitude Mixpanel Snowplow Google Analytics 4 Adobe Analytics Adobe

What Gen Is Building

◆Challenges

Low conversion rates
Expanding financial wellness adoption
Customers confused by product terminology
Attainment of new brokers from referrals
Consolidating tag management systems
Modernizing site analytics
Reducing early churn
World-class design practice
Improving conversion
Improving automation coverage

▲Active Projects

Design systems integration across platforms
Launching and scaling norton lifelock benefit solutions financial wellness offerings
Endpoint migration to new mdm
Brand design systems evolution
Browser extensions
Shared ui components
Design & change reviews
Firewall & network audits
Go to market planning for new product launches
Build scalable etl/elt pipelines

Hiring Activity

Accelerating160 roles · 75 in 30d

Department

Engineering

29

Product

29

Marketing

27

Design

15

Sales

13

Support

10

Security

9

Finance

6

Seniority

Senior

55

Principal

25

Director

24

Intern

17

Mid

15

Lead

10

Manager

5

Staff

2

Notable leadership hires: Brand Design Director, Head Utilities, Product Marketing Director, Sales Director

Company intelligence

Find more companies like Gen by tech stack, pain points and active projects

Get started free

About Gen

Gen is a publicly traded consumer software company serving millions of users across cybersecurity, identity protection, online privacy, and financial wellness products. The portfolio spans legacy brands acquired over years (Norton, Avast, LifeLock, Avira, CCleaner) as well as newer verticals (MoneyLion for financial wellness, ReputationDefender, GOBankingRates). The company maintains presence in more than 150 countries and operates from Tempe, Arizona. Current focus areas include consolidating design and UI systems across brands, modernizing analytics and tag-management infrastructure, and scaling financial wellness offerings into the core product mix.

HeadquartersTempe, Arizona

Company Size5,001–10,000 employees

Hiring MarketsJapan, Czechia, United States, India, United Kingdom, Ireland, Germany, Serbia

Frequently Asked Questions

What countries does Gen hire engineering in?

Gen has active hiring across nine countries: Japan, Czechia, United States, India, United Kingdom, Ireland, Germany, Serbia, and Malaysia. Engineering teams represent 29 of 160 current open roles.

What tech stack does Gen use for data?

Gen's data infrastructure is built on Apache Kafka, Apache Iceberg, and Snowflake. The company is actively adopting Google Analytics 4, Adobe Analytics, Amplitude, and Mixpanel while building scalable ETL/ELT pipelines in-house.