On-demand manufacturing software connecting local print providers to global markets
Gelato operates a software platform for distributed digital printing and on-demand manufacturing, built on AWS, Kubernetes, and Go with active adoption of RAG (retrieval-augmented generation). The hiring mix tilts heavily toward sales (18 roles) and engineering (12 roles), with notable investment in security (6 roles) and an internal developer platform—suggesting growth in both customer acquisition and infrastructure complexity. Active projects span AI estimators for sales cycles, secure-by-default AWS architectures, and carrier abstraction, indicating a pivot toward AI-assisted pricing and logistics automation alongside tightening security posture.
Gelato is a software company founded in 2007 and headquartered in Oslo, Norway, with 201–500 employees. The core product, GelatoConnect, is an operating system for digital print service providers that manages orders from procurement through shipping. Gelato also serves ecommerce creators via GelatoCreate. The business model enables local, on-demand production to replace centralized manufacturing—reducing transport distances, waste, and supply-chain risk while helping print providers and makers scale profitably. The company is hiring across nine countries (Norway, Sweden, Germany, Netherlands, United Kingdom, Spain, Estonia, United States, Peru, Pakistan), with accelerating velocity and a focus on senior-level roles (24 of 52 open positions).
GelatoConnect, an operating system for digital print service providers to manage orders from procurement to shipping, and GelatoCreate for ecommerce creators. Both enable local, on-demand production.
AWS, Kubernetes, Go, CircleCI, Argo CD, Helm, plus IAM, SIEM, SOAR, and WAF for security. The company is actively adopting RAG (retrieval-augmented generation) for AI features.
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