GastroHero GmbH Tech Stack

Professional kitchen equipment e-commerce with multi-country logistics

Wholesale Hamm, North Rhine-Westphalia 51–200 employees Founded 2013 Privately Held

GastroHero operates a pan-European B2B e-commerce platform for food-service equipment, serving 400k+ customers across Germany, Austria, Switzerland, France, and Belgium. The tech stack (Shopify + AWS + Google Analytics + Zendesk) is typical for scaled e-commerce, but the project and pain-point data reveal a company focused on margin optimization—pricing playbooks, promotion effectiveness analysis, and buybox competition dominate their roadmap, suggesting they're past growth-at-all-costs and managing unit economics in a commoditized supply category.

Tech Stack 12 technologies

Core StackGoogle Ads Meta Ads Shopify Confluence Jira Google Analytics AWS Zendesk Excel eBay Microsoft Office Pipedrive

What GastroHero GmbH Is Building

◆Challenges

Optimizing customer journey
Performance monitoring of kpis
Developing digital business models
Evaluating promotion effectiveness
Optimizing pricing for margin
Scalable pricing rule maintenance
Buybox competition
Marketplace performance optimization
Smooth complaint handling
Customer satisfaction improvement

▲Active Projects

E-commerce growth initiatives
Market analysis for revenue opportunities
Pricing playbook development
Promotion effectiveness analysis
Pricing rule maintenance
Regular promotions for revenue growth
Performance optimization of online marketing channels
Continuous optimization of landing pages and customer journeys
Key account strategy development
Profit-oriented negotiations

Hiring Activity

Steady7 roles · 2 in 30d

Department

Sales

Marketing

Support

Seniority

Junior

Mid

Intern

Manager

Senior

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About GastroHero GmbH

GastroHero is a B2B e-commerce wholesaler founded in 2013, headquartered in Hamm, North Rhine-Westphalia. They specialize in professional kitchen equipment for food-service operations—from food trucks to large kitchens—across five European countries. The platform emphasizes competitive pricing, fast delivery, and a no-frills approach to procurement. Operationally, they're a sales- and marketing-driven organization (4 active sales roles, 2 marketing) supported by customer support and a small leadership team, with ongoing hiring across Germany and France.

HeadquartersHamm, North Rhine-Westphalia

Company Size51–200 employees

Founded2013

Hiring MarketsGermany, France

Frequently Asked Questions

What is GastroHero's tech stack?

Shopify for e-commerce, AWS for infrastructure, Google Analytics for data, Zendesk for support, Jira and Confluence for operations, plus Pipedrive for sales and Google/Meta Ads for marketing.

Is GastroHero hiring?

Yes. Active roles span sales (4), marketing (2), and customer support (1), with roles at junior, mid, and manager levels. Hiring is open in Germany and France.