GALE Tech Stack

Media agency with programmatic, data, and creative services

Advertising Services New York, New York 501–1,000 employees Founded 2014 Privately Held

GALE is a mid-sized media and technology agency running a heavy programmatic stack (DV360, Amazon DSP, Google Ads, Meta) paired with testing automation tools (Selenium, Playwright, Cypress, JMeter). The hiring mix is heavily skewed toward marketing (13 roles) with sparse engineering (3) and data (1), yet their active projects reveal significant internal tech debt: QA workflow creation, automation framework standardization, and a rewrite of their campaign platform. This suggests a transition from manual media operations toward scaled, testable infrastructure.

Tech Stack 65 technologies

Core StackGoogle Ads Python Java JavaScript Selenium Playwright Cypress Postman DV360 Amazon DSP Google Analytics 4 Adobe Google Tag Manager Bing Ads Search Ads 360 DoubleClick Google Bing Excel Meta Instagram Twitter Pinterest LinkedIn Newman Karate REST Assured Locust JMeter SQL+35 more

What GALE Is Building

◆Challenges

Meeting slas compliance
Reducing ad delivery errors
Streamlining media trafficking
Improving programmatic campaign performance
Scaling social efforts
Paying down tech debt
Monitoring daily job execution
Ensuring slas are met
Modernizing internal campaign platform
Improving ad delivery accuracy

▲Active Projects

Implementing floodlights tags
Programmatic buy setup across dsps
Campaign planning and execution
Performance optimization
Global ad operations projects
Creating qa workflow
Automation framework development for ui, api, performance testing
Establish standardized reusable baseline frameworks across gale accounts
Drive qa r&d initiatives to introduce new tools and testing approaches
Gale development program

Hiring Activity

Steady20 roles · 6 in 30d

Department

Marketing

Engineering

Data

Seniority

Senior

Manager

Mid

Director

Junior

Lead

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About GALE

GALE is a business agency headquartered in New York, founded in 2014, with 501–1,000 employees. The firm combines strategy, experience design, and performance marketing with data science and marketing intelligence services. Their core offering is campaign planning, execution, and optimization across programmatic channels (DV360, Amazon DSP), search, and social platforms. Operations span global ad trafficking, media planning, and creative activation. The company hires across the United States and India.

HeadquartersNew York, New York

Company Size501–1,000 employees

Founded2014

Hiring MarketsIndia, United States

Frequently Asked Questions

What tech stack does GALE use for programmatic advertising?

DV360, Amazon DSP, Google Ads, Search Ads 360, and DoubleClick for buying; Google Analytics 4, Google Tag Manager, and Adobe for measurement; Python, SQL, and testing frameworks (Selenium, Playwright, Cypress) for automation and QA.

Is GALE hiring engineers?

Yes, 3 active engineering roles open across senior and mid-level seniority in the United States and India, with steady hiring velocity.

What is GALE working on?

Programmatic buy setup across DSPs, campaign platform modernization, QA automation framework development, SLA compliance, and reducing ad delivery errors across global accounts.