FULL Creative operates under dual branding—FULL Creative in India, AnywhereWorks in North America and UK—building mobile and web products around scheduling, collaboration, and distributed-work infrastructure. The tech stack is heavily mobile-native (Swift, Kotlin, Flutter) with modern backend infrastructure (Spring Boot, Node.js, Kafka, GCP/AWS), but the project list and pain points reveal an organization in transition: moving from contractor-dependent development to in-house engineering ownership, scaling mobile technical standards, and converting free/trial users into paying customers. Support hiring outpaces engineering by ratio, suggesting customer-acquisition and retention friction.
FULL Creative is a 501–1,000-person software company founded in 1994 with headquarters in Chennai, India, and offices in Portland (US), Toronto (Canada), and Edinburgh (UK). The company builds consumer and SMB-facing products under two operational brands: FULL Creative in India and AnywhereWorks in Western markets. Core offerings center on mobile applications for scheduling and appointment management (notably the Setmore product line), paired with collaboration and remote-work tools. Engineering spans iOS (Swift, SwiftUI), Android (Kotlin, Jetpack, Compose), and cross-platform frameworks (Flutter), with backend services on Spring Boot, Node.js, and cloud infrastructure (GCP, AWS). Primary hiring is concentrated in India, with active recruitment across support, engineering, sales, and product roles.
Mobile-native: Swift, SwiftUI, Kotlin, Jetpack, Flutter. Backend: Spring Boot, Node.js, Express, RESTful APIs. Infrastructure: AWS, GCP, Kafka, Cloud Pub/Sub, Redis. CI/CD: GitHub Actions, CircleCI, Bitrise. Analytics and monitoring: Firebase, Sentry, Firebase Crashlytics.
Core focus: Setmore mobile applications (Android and iOS), real-time scheduling dashboards, and in-house mobile engineering ownership. Secondary initiatives include converting free and trial users to paid plans, reducing churn, and implementing mobile engineering standards organization-wide.
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