FrontStory Tech Stack

Mobile app publisher with programmatic ad monetization and user acquisition

Software Development Tel Aviv, Israel 11–50 employees Founded 2012 Privately Held

FrontStory operates a mobile publishing network monetized through programmatic advertising, built on React Native, Node.js, TypeScript, and Firebase. The stack—anchored in mobile SDKs (iOS/Android), ad networks (AdMob, AppLovin, Google Ad Manager), and real-time bidding (OpenRTB)—reveals a company scaling user acquisition and ad-campaign performance. Hiring is split evenly between engineering and marketing with a senior-heavy mix, and active projects center on A/B testing creatives, campaign scaling, and SDK development, which aligns with their stated pain-point cluster: optimizing ad spend, maximizing ROI, and managing real-time monetization at scale.

Tech Stack 53 technologies

Core StackReact Native Node.js TypeScript Swift Kotlin PostgreSQL MySQL Redis Java Firebase AWS Docker Python Elasticsearch JavaScript Android iOS Objective-C AdMob AppLovin Google Analytics 4 JWT OAuth Google Ad Manager OpenRTB GCP Azure HTML CSS SQL+22 more

AdoptingKeystore

What FrontStory Is Building

◆Challenges

Optimizing campaign performance
Performance and scale
Real-time ad monetization
Integration complexity issues
Maximizing roi
Scaling paid acquisition
Scaling high-performing android apps
Optimizing paid acquisition budgets
Cost-effective user acquisition
Scaling monthly ad spend to $1m

▲Active Projects

Jedyapps sdk development
Digital advertising performance campaigns
Creative strategy and testing frameworks
Performance campaign scaling
Openrtb client logic implementation
Analytics and a/b testing modules
A/b testing creative setups
Campaign data analysis
A/b testing of creatives
Full ua lifecycle management

Hiring Activity

Decelerating20 roles · 5 in 30d

Department

Engineering

Marketing

Support

Seniority

Senior

Mid

Manager

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About FrontStory

FrontStory is a digital media publisher based in Tel Aviv that develops mobile apps and monetizes traffic through programmatic advertising partnerships. The company operates a network reaching millions of users across iOS and Android, using data-driven algorithms and audience analytics to identify high-performing content and optimize ad placement. They sell publishing tools and ad tech to website owners and app developers, generating revenue through ad network commissions and performance-based campaigns. With 11–50 employees and hiring activity across engineering, marketing, and support, FrontStory is actively scaling campaign performance and user acquisition infrastructure.

HeadquartersTel Aviv, Israel

Company Size11–50 employees

Founded2012

Hiring MarketsUruguay, Israel, Argentina, Ukraine

Frequently Asked Questions

What tech stack does FrontStory use?

React Native, Node.js, TypeScript, PostgreSQL, MySQL, Redis, Firebase, AWS, GCP, and Azure. For monetization: AdMob, AppLovin, Google Ad Manager, and OpenRTB. Analytics via Google Analytics 4.

What is FrontStory working on?

Mobile SDK development, programmatic campaign scaling, A/B testing frameworks for creatives, real-time ad monetization, analytics modules, and user acquisition lifecycle management. Focus areas are performance optimization and paid acquisition budgeting.