Ferry and transport operator in the Canary Islands modernizing operations through digitalization
Fred. Olsen Express operates high-speed ferry services across the Canary Islands with a 501–1,000-person workforce rooted in operations and logistics. The tech stack reveals a company in early-stage digital transformation: heavy reliance on Google Analytics, Looker Studio, and Power BI for reporting, paired with active projects around data acquisition, reporting automation, and training digitalization. Hiring remains operations-heavy (20+ roles) with minimal engineering capacity (2 roles), suggesting they're building internal capabilities for ad-hoc analytics and compliance tracking rather than product engineering.
Fred. Olsen Express is a leisure and transport conglomerate operating high-speed ferry and trimaran services connecting the Canary Islands. Founded in 1974 and headquartered in Santa Cruz de Tenerife, the company maintains a diverse operational footprint spanning maritime transport, administrative functions, hospitality, and support services. Current workforce expansion (28 active roles, 8 posted in the last 30 days) is concentrated in operations and logistics, with emerging initiatives around data systems, training automation, and digital optimization across administrative and commercial functions.
Google Ads, Meta Ads, Google Analytics, Looker Studio, Power BI for marketing and reporting; Moodle and iSpring for training; Adobe (Photoshop, Premiere Pro, After Effects), Canva, and CapCut for creative production; Excel and Google Sheets for general business operations.
Data acquisition system implementation, reporting automation, audience targeting via Google Analytics, training digitalization and compliance tracking, and broader digital and administrative optimization across the organization.
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