Fotello uses Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom) and Figma to build AI-driven real estate media workflows. The company is scaling a demand-generation engine through Meta, Google, and YouTube ads while simultaneously investing in customer success playbooks and feedback loops — indicating a shift from pure product-market fit toward retention and upsell mechanics. Hiring is weighted toward marketing (3 roles) and support (2 roles), reflecting growth-stage pressure on lead conversion and churn.
Fotello transforms real estate media production using AI models to automate content creation and editing. The company operates a lean team (11–50 employees) based in Vancouver, BC, with recent hiring expansion in India. The product surfaces through a content-first go-to-market: designing high-converting landing pages, running ad campaigns on Meta, Google, and YouTube, and managing influencer collaborations. Internal operations center on a Figma-based design system, HubSpot-powered marketing automation, and Webflow/WordPress for web presence. Current focus spans trial-to-customer conversion and scaling lifecycle marketing alongside demand generation.
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom), Figma, AWS, HubSpot, Webflow, WordPress, Google Analytics 4, and social platforms (Meta, Instagram, TikTok, YouTube, LinkedIn).
Yes. 7 active roles: 3 in marketing, 2 in support, 1 in design, 1 in sales. Mix of mid-level, senior, junior, and intern positions. Hiring primarily in India.
Customer success playbooks, a Figma design system, high-converting landing pages, ad creatives for Meta/Google/YouTube, content calendars, and feedback loops between product and customer teams.
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