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FOREO Tech Stack

Beauty-tech brand scaling influencer marketing and direct-to-consumer sales

Wellness and Fitness Services Stockholm, Stockholm County 1,001–5,000 employees Founded 2013 Privately Held

FOREO is a Stockholm-based beauty-tech manufacturer with 3,000+ employees across 22 offices, selling skin-care and oral-care devices through traditional retail and e-commerce. The hiring mix is heavily skewed toward marketing (7 roles) over sales (4), with active projects centered on influencer campaigns, content strategy, and new product launches — a pattern consistent with a brand-led growth model rather than sales-driven expansion. Key operational friction points include automating financial workflows and managing influencer campaign costs at scale.

Tech Stack 10 technologies

Core StackAWS Allegro TikTok Shop Excel Google Sheets Word PowerPoint TikTok Meta Shopee

What FOREO Is Building

◆Challenges

Building influencer marketing function
Increasing brand visibility
Cost-effective influencer campaigns
Cost-effective influencer strategy
Automating financial reports
Streamlining invoicing process

▲Active Projects

End-to-end influencer campaigns
Quarterly/annual influencer & content marketing strategy
Influencer process management
Quarterly influencer strategy implementation
Content advertising research
New product launches
Global and local campaigns
New e-tailer launches
Yearly marketing plan execution
Digital marketing campaigns

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

7

Sales

4

Finance

1

Support

1

Seniority

Junior

7

Lead

2

Mid

2

Intern

1

Senior

1

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About FOREO

FOREO designs and sells beauty-tech devices — including skin-care and oral-care products — through a hybrid model combining traditional retail placement (500+ retailers) with direct e-commerce channels. The company operates across 22 offices worldwide and ships to major e-commerce platforms including TikTok Shop and Shopee. Current strategic focus is on influencer partnerships, content marketing, and e-tailer onboarding to drive brand visibility and customer acquisition. Finance and operations are experiencing growth friction around invoicing and reporting automation.

HeadquartersStockholm, Stockholm County

Company Size1,001–5,000 employees

Founded2013

Hiring MarketsVietnam, Croatia, Malaysia, Mexico, Czechia, Poland

Frequently Asked Questions

What is FOREO's tech stack?

FOREO uses AWS for infrastructure, Allegro, TikTok Shop, and Shopee for e-commerce distribution, and standard productivity tools (Excel, Sheets, Word, PowerPoint). No specialized CRM or marketing automation tools are evident in the active stack.

What is FOREO currently working on?

Core initiatives include building out influencer marketing operations, executing quarterly and annual content marketing strategies, launching new products, and expanding e-tailer partnerships. Pain points center on cost management and process automation for influencer campaigns.

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