FORiT Tech Stack

Affiliate marketing platform connecting 1.2M partners and 18K brands across Japan and Southeast Asia

Advertising Services Shibuya-ku, Tokyo 201–500 employees Founded 2010 Privately Held

FORiT operates two affiliate platforms (afb for Japan, Webridge for global markets) serving performance-marketing clients across a 20-year track record. The company is scaling governance and accounting infrastructure while adopting ChatGPT and Gemini—a pattern consistent with organizational transformation tied to cross-border expansion. Sales-heavy hiring (12 open roles in sales vs. 3 in marketing and finance combined) signals acquisition-focused growth as the firm pushes into new markets.

Tech Stack 12 technologies

Core StackGoogle Analytics Google Yahoo Meta TikTok Word Excel PowerPoint Gemini LinkedIn Google Sheets

AdoptingChatGPT Gemini

What FORiT Is Building

◆Challenges

Enhancing group governance
Performance-based advertising demand
経理体制強化
組織変革の実行
Increasing overseas legal workload
Strengthening accounting system
Financial management sophistication
Acquiring new customers
Expanding affiliate media network
Minimizing client risk

▲Active Projects

Roas improvement via article lp
Creative improvement
Kpi management
Aiを活用した組織変革プロジェクト
Strengthening accounting system
Establishing accounting policy for new business and group companies
Sales strategy development
Webridge adoption
Market entry strategy
Localized promotion

Hiring Activity

Minimal20 roles · 2 in 30d

Department

Sales

Finance

Marketing

Legal

Ops

Seniority

Mid

Junior

Manager

Senior

Director

Intern

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About FORiT

FORiT is a performance-marketing agency specializing in affiliate advertising for mid-market and enterprise brands. The company runs two affiliate platforms: afb, which serves the Japan domestic market, and Webridge, which targets global advertisers. Since 2017, FORiT has expanded into Southeast Asia with local operations in China, Philippines, Taiwan, Malaysia, and business alliances in Vietnam and Singapore. The core business model connects publisher networks with brands seeking performance-based (commission-driven) advertising, supported by digital marketing services including influencer, social, and content strategies.

HeadquartersShibuya-ku, Tokyo

Company Size201–500 employees

Founded2010

Hiring MarketsSouth Korea, Netherlands

Frequently Asked Questions

What countries does FORiT have offices in?

FORiT has subsidiaries in China (Shanghai, 2012), Philippines (Cebu, 2017), Taiwan (Taipei, 2018), and Malaysia (Kuala Lumpur, 2020). Business alliances operate in Vietnam (2019) and Singapore (2024).

What is FORiT's tech stack?

FORiT uses Google, Meta, TikTok, and Yahoo for campaign management; Google Analytics for tracking; and Microsoft Office tools (Word, Excel, PowerPoint, Sheets). The company is actively adopting ChatGPT and Gemini.