F

Foodbag Tech Stack

Belgian meal-kit delivery with regional recipe focus

Food and Beverage Services Ghent, Flemish Region 11–50 employees Founded 2014 Public Company

Foodbag operates a meal-kit subscription service across Belgium's Dutch and French regions, built on a marketing and operations-heavy stack (Salesforce, Klaviyo, Figma, React/Next.js). The hiring mix reflects product consolidation: marketing dominates open roles while engineering sits at a single hire, and the active project list shows sustained investment in automation (email flows, SMS, push, web personalization) and customer segmentation — suggesting the company is optimizing unit economics and retention rather than scaling headcount.

Tech Stack 30 technologies

Core StackSalesforce Klaviyo Figma Canva Adobe Creative Cloud Jira Power BI JavaScript TypeScript React React Native Next.js PHP Laravel .NET MySQL Firebase Redis Excel Meta Instagram Pinterest YouTube TikTok LinkedIn Hotjar UXPin Microsoft Clarity Microsoft Project GCP

What Foodbag Is Building

◆Challenges

Improving office efficiency
Local sustainable sourcing
Foodcost volatility
Supply chain coherence
Strengthening brand awareness across language border
Klantdata accuraat en bruikbaar
Geautomatiseerde marketingflows
Strengthening digital ecosystem
Improving development process
Enhancing customer satisfaction

▲Active Projects

French content strategy for wallonia
Social media content for french channels
Optimaliseren van geautomatiseerde marketingflows
Verfijnen klantsegmenten op basis van gedrag en data
Uitbreiden van automation naar sms, push en websitepersonalisatie
Website and app design
Design system component library
Office space optimization
Internal events coordination

Hiring Activity

Decelerating9 roles · 2 in 30d

Department

Marketing

3

Ops

2

Design

1

Engineering

1

Operations

1

Support

1

Seniority

Mid

4

Senior

4

Manager

1

Notable leadership hires: Squad Lead

Company intelligence

Find more companies like Foodbag by tech stack, pain points and active projects

Get started free

About Foodbag

Foodbag delivers weekly meal kits with fresh ingredients and original recipes to Belgian households. Founded in 2014, the company operates as a public entity and now serves both Wallonia and Flanders, with menus designed around unique flavor combinations, Belgian classics, and accessible dishes. The core business spans supply chain (sourcing, food-cost management), fulfillment, and customer retention via marketing automation. A 11–50 person team in Ghent handles product, marketing, operations, and design in-house.

HeadquartersGhent, Flemish Region

Company Size11–50 employees

Founded2014

Hiring MarketsBelgium

Frequently Asked Questions

What tech stack does Foodbag use?

Foodbag uses Salesforce for CRM, Klaviyo for email marketing, React and Next.js for frontend, Laravel and PHP for backend, MySQL and Firebase for data, and GCP for infrastructure. Design and content tools include Figma, Canva, Adobe Creative Cloud. Analytics: Hotjar, Microsoft Clarity, Power BI.

What is Foodbag working on?

Current projects include expanding marketing automation to SMS, push, and web personalization; refining customer segmentation by behavior; building a design system; launching French content strategy for Wallonia; and optimizing internal operations and development processes.