F

Floward Tech Stack

Same-day flower and gift delivery across MENA and UK

Technology, Information and Internet Riyadh 1,001–5,000 employees Founded 2017 Privately Held

Floward operates a regional e-commerce and logistics network delivering flowers and gifts across 36 cities in nine countries, with order-fulfillment challenges (late orders, missing items, accuracy) visible in their pain-point stack. Their tech foundation—SAP, AWS data infrastructure (Redshift, BigQuery, Airflow, dbt), and BI tools (Looker Studio, Power BI)—supports both supply-chain visibility and marketing analytics, though hiring has decelerated and remains concentrated in ops, HR, and sales rather than engineering or data-engineering growth.

Tech Stack 52 technologies

Core StackGoogle Ads Firebase Power BI Slack SAP Python Apache Airflow AWS Redshift AWS RDS AWS Lambda dbt BigQuery Microsoft Office Meta Business Suite TikTok Ads Manager Snapchat Ads Pinterest X Looker Studio WhatsApp Excel Word SQL AWS Database Migration Service AWS Secrets Manager AWS SQS GCP Dataflow Cloud SQL+22 more

What Floward Is Building

◆Challenges

Cost control
Employee engagement
Engagement metrics
Late orders
Missing items
Order accuracy issues
Compliance monitoring
Government transaction compliance
Culture consistency
Identifying new business opportunities

▲Active Projects

App marketing campaigns for user acquisition and engagement on ios and android
Market trend research for sourcing strategy
Performance analysis and reporting using looker studio and power bi
Culture initiative rollout
Employee branding events
Engagement survey analysis
Capa governance
Attribution strategy beyond last-click using adjust, firebase, and mmm frameworks
Continuous improvement of sops
Contingency plans for supply chain disruptions

Hiring Activity

Decelerating20 roles · 6 in 30d

Department

HR

4

Ops

3

Sales

3

Data

2

Product

2

Engineering

1

Finance

1

Logistics

1

Seniority

Senior

10

Junior

5

Mid

5

Manager

1

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About Floward

Floward is an e-commerce and logistics company founded in 2017, headquartered in Riyadh, operating across the MENA region and UK. The business model combines direct-to-consumer flowers and gifts (sourced daily from growers worldwide) with same-day delivery via their own refrigerated fleet. They partner with international brands (chocolate, perfumes, cakes) to bundle with floral arrangements. The company serves 1,001–5,000 employees and operates in 36 cities across nine countries, generating operational complexity around inventory, fulfillment, and regulatory compliance across multiple jurisdictions.

HeadquartersRiyadh

Company Size1,001–5,000 employees

Founded2017

Hiring MarketsKuwait, Egypt, Qatar, Saudi Arabia, United Arab Emirates, Malaysia

Frequently Asked Questions

What tech stack does Floward use?

Floward runs SAP for enterprise operations, AWS (Redshift, RDS, Lambda, SQS) for data and compute, BigQuery and dbt for analytics, Looker Studio and Power BI for reporting, Firebase for app instrumentation, and Apache Airflow for workflow orchestration.