Mobile fishing community platform with 15M anglers and catch-logging features
Fishbrain operates a consumer mobile platform connecting sport anglers through catch logging, location discovery, and social features. The hiring composition—dominated by senior marketing and design roles with minimal engineering headcount—reflects a company optimizing user engagement and monetization rather than building new infrastructure. Active projects center on social virality (short-form video, lifecycle automation, A/B testing) and retention mechanics, while pain points signal friction in converting casual users into paying subscribers and managing technical debt in a maturing codebase.
Notable leadership hires: CRM Lead
Fishbrain is a mobile-first social network for sport anglers, founded in 2012 and based in Stockholm. The platform hosts 15 million anglers who have logged over 14 million catches and can browse 1.7 million fishing locations worldwide. Core features include a data-driven Fishing Forecast (predictive recommendations), catch sharing and social feed, location mapping, and personal progress tracking. The product is distributed exclusively through iOS and Android apps, with engagement driven by Braze lifecycle campaigns and analytics from Amplitude, Mixpanel, and Datadog. The company operates with 51–200 employees and hires exclusively in Sweden.
iOS, Android (Kotlin, Jetpack Compose), GraphQL backend, Firebase infrastructure, Braze for marketing automation, Amplitude and Mixpanel for analytics, Datadog for monitoring, Figma for design.
15 million anglers use the platform and have logged over 14 million catches. The platform covers 1.7 million fishing locations worldwide.
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