Fast-casual salad chain expanding from Australia to the US
FISHBOWL operates 50+ locations across Australia serving made-to-order Asian-inspired salads, and launched their first US restaurant (THISBOWL) in New York in 2024. The hiring profile—senior finance and marketing roles alongside ops—combined with pain points around ERP implementation, month-end automation, and intercompany reconciliations suggests a scaling operation managing multi-region P&L complexity. Tech stack is social-first (Instagram, TikTok, Meta) with emerging BI tooling (Power BI), indicating a marketing-led growth model without heavy backend infrastructure.
FISHBOWL is an Australian fast-casual restaurant chain founded in 2016, built around customizable salads with Asian flavors. The brand operates across two markets: the established Australian footprint (50 stores) and a new US expansion under the THISBOWL banner, opening with a flagship location in New York's NoHo neighborhood. The 501–1,000 employee range spans kitchen, retail, operations, and corporate functions. Revenue drivers are retail transactions and catering; infrastructure priorities include financial process consolidation (ERP rollout, reconciliations) and marketing efficiency across geographically distinct markets.
THISBOWL is FISHBOWL's US expansion, launched in 2024. FISHBOWL is an Australian fast-casual chain (founded 2016, 50+ stores) specializing in made-to-order Asian-inspired salads. THISBOWL opened its first location in NoHo, New York City.
Instagram, TikTok, Meta Business Suite, LinkedIn, and X for social. Creative production uses CapCut, Adobe Premiere Pro, and Final Cut Pro. Back-office runs Xero (accounting) and Power BI (analytics). No custom backend stack detected.
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