Legal marketing platform and lawyer directory serving small law firms
FindLaw operates a two-sided legal marketplace: a consumer-facing directory and information site (9M+ monthly visitors) paired with a B2B SaaS offering for law firm business development. The org is almost entirely sales-driven (141 of 159 active roles), with hiring accelerating and concentrated at senior/manager levels—a classic land-and-expand playbook focused on retention and account growth rather than new product development.
Notable leadership hires: Strategic Account Director
FindLaw provides online marketing and business development solutions for small law practices. The platform combines a free public legal information site and lawyer directory (findlaw.com) with paid SaaS offerings: law firm website creation, search engine marketing, and social media tools. The business sits between consumer legal research and law firm client acquisition—monetizing both sides. The company operates at 1,001–5,000 employees across the US, Canada, Peru, India, and the UK.
Core stack: Salesforce, PHP, WordPress, MySQL, Node.js, TypeScript. Infrastructure: AWS (Lambda), Docker, Jenkins, Cloudflare Workers. AI tooling: Claude, GitHub Copilot, Cursor. DevOps: Git, GitHub, GitLab, Azure DevOps, Jira.
Eagan, Minnesota. The company also hires across the US, Canada, Peru, India, and the United Kingdom.
Other companies in the same industry, closest in size