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FindLaw Tech Stack

Legal marketing platform and lawyer directory serving small law firms

Law Practice Eagan, Minnesota 1,001–5,000 employees Public Company

FindLaw operates a two-sided legal marketplace: a consumer-facing directory and information site (9M+ monthly visitors) paired with a B2B SaaS offering for law firm business development. The org is almost entirely sales-driven (141 of 159 active roles), with hiring accelerating and concentrated at senior/manager levels—a classic land-and-expand playbook focused on retention and account growth rather than new product development.

Tech Stack 35 technologies

Core StackSalesforce PHP WordPress MySQL Docker Jenkins Node.js TypeScript AWS AWS Lambda GitLab GitHub Copilot Cursor Figma Azure DevOps Jira JavaScript Microsoft Office Twig CSS Git REST Cloudflare Workers Xdebug Teams Visual Studio Code Claude YouTrack Aider PHPUnit+4 more

What FindLaw Is Building

Challenges

  • Driving sales and revenue growth
  • Grow existing customer base
  • Exceed projected revenue goals
  • Meeting sales targets
  • Increasing case volumes
  • Expanding sales capability
  • Pipeline forecasting accuracy
  • Digital marketing challenges
  • Driving sales growth in territory
  • Nrr growth

Active Projects

  • Grow new customer accounts in legal community
  • Post-sales satisfaction and retention
  • Strategic sales plans
  • Digital marketing audits of law firms
  • Partner with account management for post-sales retention
  • New customer acquisition in legal community
  • Web-based marketing strategy consulting
  • New customer account development
  • Pipeline forecasting
  • Territory value growth

Hiring Activity

Accelerating160 roles · 75 in 30d

Department

Sales
141
Marketing
4
Product
4
Engineering
3

Seniority

Senior
107
Manager
37
Mid
7
Director
1

Notable leadership hires: Strategic Account Director

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About FindLaw

FindLaw provides online marketing and business development solutions for small law practices. The platform combines a free public legal information site and lawyer directory (findlaw.com) with paid SaaS offerings: law firm website creation, search engine marketing, and social media tools. The business sits between consumer legal research and law firm client acquisition—monetizing both sides. The company operates at 1,001–5,000 employees across the US, Canada, Peru, India, and the UK.

HeadquartersEagan, Minnesota
Company Size1,001–5,000 employees
Hiring MarketsUnited States, Peru, Canada, India, United Kingdom

Frequently Asked Questions

What tech stack does FindLaw use?

Core stack: Salesforce, PHP, WordPress, MySQL, Node.js, TypeScript. Infrastructure: AWS (Lambda), Docker, Jenkins, Cloudflare Workers. AI tooling: Claude, GitHub Copilot, Cursor. DevOps: Git, GitHub, GitLab, Azure DevOps, Jira.

Where is FindLaw headquartered?

Eagan, Minnesota. The company also hires across the US, Canada, Peru, India, and the United Kingdom.

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