Data consulting and analytics for marketing optimization
fifty-five is a data consulting firm built by former Google executives, combining analytics expertise with marketing strategy across 10 offices in Europe and Asia-Pacific. The tech stack reveals a mature consulting-analytics operation: heavy reliance on Google properties (Analytics, BigQuery, Tag Manager, Data Studio) paired with enterprise data warehouse tools (Snowflake, SAP, Tableau, Power BI, Looker Studio) and MarTech platforms (Tealium, Adobe Launch). A data-heavy hiring mix (32 of 55 open roles) alongside adoption of RAG signals movement toward AI-augmented analytics workflows, while project focus on media-mix optimization and tracking implementation confirms their core motion in marketing ROI improvement.
Notable leadership hires: Project Lead
fifty-five advises enterprise brands on data strategy, digital analytics, and media optimization. Founded in 2010 and headquartered in Paris, the firm spans 10 offices across Europe, Asia, and North America, serving multinational clients on attribution modeling, conversion optimization, adtech activation, and marketing-mix analysis. Core service areas include tracking infrastructure design, analytics implementation, A/B testing, and RTB strategy. The organization operates as a consulting-first model with embedded technical delivery, covering web analytics, customer analytics, and media-buying optimization for marketing and performance teams at mid-to-large enterprises.
Primary tools: Google Analytics, BigQuery, Snowflake, SAP, Tableau, Power BI, Salesforce, Tealium, Adobe Launch, Google Tag Manager. Also uses Docker, Kubernetes, Terraform, Python, SQL. Currently adopting RAG for analytics workflows.
Primary projects: media-mix optimization, Snowflake data infrastructure consolidation, client tracking setup and implementation, conversion optimization, adtech implementation, and ML-powered analytics initiatives.
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