Direct-to-consumer telehealth platform for lifestyle health
Felix operates a digital health platform focused on accessible care for sexual health, dermatology, and wellness — sectors typically underserved by traditional healthcare. The company is scaling aggressively with 16 open roles (12 posted in the last month), concentrated in healthcare operations and marketing, signaling a push to grow both clinical capacity and user acquisition simultaneously. The tech stack is lean (Vue + Laravel + dbt + SQL) but the project list reveals a marketing organization optimizing conversion funnels through multi-touch attribution, A/B testing, and creator partnerships — indicating Felix is equally focused on customer acquisition efficiency as on operational scale.
Felix provides telehealth services across sexual health, dermatology, skin care, and lifestyle wellness through a direct-to-consumer model. The company operates in Canada, headquartered in Toronto, with a 51–200 person team. The platform combines clinical operations (pharmacy fulfillment, patient support) with a modern digital experience (web-based, mobile-friendly). Active hiring spans healthcare providers and clinical staff (6 roles), marketing and creative (3 roles), and design and support functions, indicating simultaneous growth in supply (clinician capacity and fulfillment) and demand (user acquisition and retention). Pain points center on scaling both the logistics side (pharmacy operations, fulfillment speed, peak volume management) and the go-to-market side (creative production velocity, campaign performance, onboarding conversion).
Felix uses Vue and Laravel for the platform, SQL and dbt for data, Git for version control, and Jira for project management. Marketing runs on Google Analytics, Meta Ads, and Google Ads. Infrastructure is managed via Kandji, ESET, Cisco Meraki, and Google Admin.
Felix is building multi-touch attribution and A/B testing frameworks, scaling creator partnerships, developing media mix modeling, and optimizing omni-channel campaign creative. Operationally, the company is focused on reducing pharmacy fulfillment delays, improving customer support response times, and scaling to new markets.
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