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Fedway Associates Tech Stack

New Jersey wine and spirits distributor serving 7,000+ on-premise and retail accounts

Food and Beverage Services Basking Ridge, NJ 501–1,000 employees Privately Held

Fedway is a regional beverage alcohol distributor operating across New Jersey with a traditional tech stack centered on Microsoft Office, Power BI, and Excel. The hiring mix is heavily weighted toward sales (9 roles) with minimal ops and marketing support, and zero postings in the last 30 days — typical of a mature, locally-focused operation. Current focus spans digital merchandising, shelf data capture automation, and geographic expansion into high-opportunity areas, suggesting operational friction around manual inventory and assortment visibility.

Tech Stack 10 technologies

Core StackPower BI Adobe Creative Cloud Canva Windows Microsoft Office Excel PowerPoint Microsoft Access Word CapCut

What Fedway Associates Is Building

◆Challenges

Capturing shelf data
Distribution gaps
Staffing problems
Customer complaints
Analyzing shelf data
Identifying assortment gaps
Underdeveloped onpremise accounts

▲Active Projects

Grow nj’s premier spirits portfolio
Expand into on & off premise 'hot spot' areas
New product launches
Trade events
Digital merchandising strategy development
Thirstynj activation support
Digital merchandising strategies
Social and digital activations
Image software for shelf data capture

Hiring Activity

Minimal10 roles · 0 in 30d

Department

Sales

9

Ops

2

Marketing

1

Seniority

Mid

6

Junior

3

Manager

3

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About Fedway Associates

Fedway distributes wine and spirits across New Jersey, supplying over 7,000 restaurants, clubs, taverns, and retail locations. The company represents major distillers, wineries, and importers and operates a sales-driven model with field agents and customer service teams. Current initiatives include portfolio expansion, new product launches, and digital activation campaigns. The organization faces documented challenges around shelf data capture, assortment gap identification, and staffing constraints — issues that constrain growth in underdeveloped on-premise accounts.

HeadquartersBasking Ridge, NJ

Company Size501–1,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Fedway Associates?

Fedway is New Jersey's leading wine and spirits distributor, servicing over 7,000 restaurants, clubs, taverns, and retail stores. They represent global distillers, wineries, and importers across all beverage alcohol categories.

What tech stack does Fedway use?

Fedway's primary tools are Windows, Microsoft Office suite (Excel, Word, PowerPoint, Access), Power BI for analytics, and Adobe Creative Cloud. No adopting or replacing initiatives were detected.