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Familhão Tech Stack

Media engagement platform connecting Brazilian families to brands through gamified rewards

Technology, Information and Media Barueri, São Paulo 51–200 employees Founded 2023 Privately Held
familhao.com.br LinkedIn

Familhão is a Brazilian media-tech engagement platform founded in 2023, built on Google's analytics and data stack (Firebase, BigQuery, GA4, Looker) paired with marketing automation via Meta and TikTok. The tech choices and active projects—mobile measurement, CRM integration, event taxonomy standardization, and A/B testing infrastructure—show a company scaling from product-market fit into attribution and retention operations. Hiring is concentrated in marketing and data roles, reflecting their focus on understanding and optimizing user engagement pipelines.

Tech Stack 24 technologies

Core StackFirebase BigQuery Databricks Looker Python ClickUp Trello Figma AWS AppsFlyer Zendesk Freshdesk Google Tag Manager SQL Google Analytics 4 Microsoft Project Notion Excel Protheus Google Meta TikTok

What Familhão Is Building

◆Challenges

  • Optimizing pipelines and analytic architecture
  • Accurate attribution and deduplication
  • Precise insights from mmp and crm
  • Standardizing event taxonomy
  • Reducing churn
  • Improving retention
  • Brand building during growth
  • Data governance and integrity
  • Ensuring quality in fast delivery cycles
  • Evolving design governance processes

▲Active Projects

  • Implement mmp singular
  • Integrate crm for personalized communication
  • Document datalayer guides
  • Engagement and retention squads
  • Continuous discovery and a/b experiments
  • Super live
  • Domingão
  • Brand campaigns
  • Communication territories
  • Proprietary platforms

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing
5
Data
2
Design
1
Engineering
1
Finance
1
Product
1
Sales
1
Support
1

Seniority

Senior
7
Mid
3
Junior
2
Manager
1
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About Familhão

Familhão operates a gamified engagement platform targeting Brazilian families, blending technology and media to connect users with brand partnerships and rewards. The company processes user data through Firebase and BigQuery, leveraging Google Analytics 4 and Databricks for cohort analysis and campaign measurement. Core operations span marketing (brand partnerships and user acquisition), data and analytics (attribution, event tracking, retention modeling), and product development. The platform operates across mobile and web channels, integrating with Meta and TikTok for user reach.

HeadquartersBarueri, São Paulo
Company Size51–200 employees
Founded2023
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Familhão use?

Google Tag Manager, Firebase, BigQuery, SQL, Google Analytics 4, Databricks, Looker, Python, AWS, Meta, TikTok, AppsFlyer, and Zendesk for customer support.

What is Familhão working on?

Mobile measurement integration, CRM personalization, event taxonomy standardization, A/B testing, engagement and retention squads, and proprietary platform development.

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