Skelt Beauty Brands Tech Stack

Multi-brand beauty group scaling e-commerce and B2B retail across Brazil

Cosmetics Curitiba, Paraná 51–200 employees Founded 2017 Privately Held

Skelt Beauty Brands operates three cosmetics and skincare labels founded between 2017 and 2023, selling primarily through e-commerce and physical retail in Brazil. The company is sales-driven (32 of 51 active roles) with accelerating hiring velocity and a heavy junior/mid-level mix, signaling rapid expansion into B2B channels and retail operations — not yet relying on engineering to solve growth. Tech stack is analytics and commerce-focused (VTEX, Looker, Power BI, Google Ads), typical of DTC beauty brands, with no active engineering adoptions noted.

Tech Stack 14 technologies

Core StackGoogle Ads Power BI Looker Tableau Meta TikTok Pixel Google Analytics 4 VTEX IO Looker Studio Excel WhatsApp Google Workspace

What Skelt Beauty Brands Is Building

◆Challenges

Improving e-commerce performance
B2b channel expansion
Market presence growth
Increasing sales performance
Accelerating e-commerce growth
Expanding brand presence in key markets
Redução de turnover
Melhorar performance das equipes
Expansão das operações de varejo
Ensuring product quality

▲Active Projects

Sales strategy implementation
Performance indicator monitoring
Merchandising strategy at pdv
B2b channel expansion projects
Materials and campaigns for pdv
Performance test roadmap
Measurement governance
Creative pipeline coordination
Programas internos de desenvolvimento de líderes
Workshops presenciais nas lojas

Hiring Activity

Accelerating50 roles · 30 in 30d

Department

Sales

Marketing

Finance

Manufacturing

Engineering

Ops

Product

Seniority

Junior

Mid

Senior

Manager

Intern

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About Skelt Beauty Brands

Skelt Beauty Brands is a portfolio of three independent cosmetics and skincare brands based in Curitiba, Paraná. Skelt Cosmetics launched in 2017 as a self-tanning specialist; Creamy Skincare followed in late 2019 with high-potency skincare formulations; The Joy Lab entered in 2023 with sensorial, performance-focused products. Distribution spans direct-to-consumer e-commerce, point-of-sale retail, and increasingly B2B wholesale channels. The organization employs 51–200 people across sales, marketing, manufacturing, and operations, with active hiring concentrated in sales roles and leadership development programs.

HeadquartersCuritiba, Paraná

Company Size51–200 employees

Founded2017

Hiring MarketsBrazil

Frequently Asked Questions

What is Skelt Beauty Brands' tech stack?

Primary tools: VTEX IO (e-commerce), Google Ads, Meta and TikTok ads, Google Analytics 4, Looker Studio, Power BI, and Tableau for analytics. Also uses Pixel, Google Workspace, and Looker.

What markets is Skelt Beauty Brands expanding into?

Active projects include B2B channel expansion, retail operations expansion, and merchandising strategy implementation at points of sale. Current hiring and projects are Brazil-focused.