Social creative agency specializing in TikTok and paid social campaigns
Fabric Social is a London-based social creative agency founded in 2021, now operating across four countries with an explicit focus on paid social strategy and TikTok marketing. The hiring mix reveals a sales and marketing-led expansion phase: 11 open roles in marketing alongside 3 sales positions and 3 director-level hires signal aggressive scaling into new markets and revenue streams. Pain points around capacity constraints and paid social team expansion align with active projects on test-and-learn roadmaps and workflow optimization.
Notable leadership hires: Business Director, Account Director, Paid Social Director
Fabric Social operates as a full-service social creative agency working with established consumer brands across FMCG, retail, hospitality, and travel sectors. The core offering spans platform-specific paid social strategy (TikTok, Instagram, Meta, Snapchat, Pinterest, YouTube), reactive content creation, and sponsorship activation. Founded in 2021, the agency has grown to 51–200 employees based in London, with expanding teams across the UK, Ireland, Germany, and the United States. The tech stack is deliberately lean—Looker Studio, SQL, Trello, and Google Sheets for analytics and project coordination—allowing creative and strategic work to drive the operation.
Core tools: TikTok, Instagram, YouTube, Meta, Snapchat, Pinterest for campaign execution; Looker Studio and SQL for analytics; Trello and Google Sheets for project and workflow management.
Paid social strategy, TikTok marketing, reactive content creation, and sponsorship activation for consumer brands. Core platforms: TikTok, Meta, Instagram, YouTube, Snapchat, Pinterest.
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