AI-powered marketing agency running integrated campaigns and proprietary software
F2F is a São Paulo-based marketing agency built around Gaspers.ai, a proprietary AI platform, executing integrated campaigns from branding through performance marketing. The tech stack reveals a classic agency shape—heavy on Adobe Creative Suite, Google Analytics, and BI tools (Power BI, Looker)—combined with social management and email platforms. Hiring is marketing-dominant (10 of 13 open roles) with mid-level seniority focus, and internal pain points cluster around project governance, dashboard consolidation, and churn, suggesting they're scaling operations faster than their operational tooling.
F2F operates as a full-service marketing agency specializing in AI-integrated campaign development, founded in 2013 and headquartered in São Paulo. The company serves mid-market and enterprise clients across tech, healthcare, and consumer brands, delivering work across social media, SEO, SEM, brand content, and platform development. They operate Gaspers.ai, an in-house AI software product, as a competitive differentiator alongside traditional agency services. The 51–200 employee base is concentrated in Brazil, with active capacity across design, data analytics, and marketing execution.
Gaspers.ai is F2F's in-house AI software used to power campaign strategy, creative development, and performance optimization across client work.
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Google Analytics, Power BI, Looker Studio, Jira, Asana, HubSpot, BigQuery, and social platforms (LinkedIn, Instagram, TikTok, YouTube).
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