EX.CO operates a video monetization stack built on Google Ad Manager, Prebid, and real-time bidding infrastructure (Kafka, Redis, Go) to optimize ad revenue across multiple screens. The company is actively migrating from on-premises deployments to cloud (GCP/AWS with Kubernetes), while simultaneously scaling CTV capabilities and demand-side integrations—indicating a shift toward programmatic video and expanded publisher footprint beyond web.
EX.CO provides video technology and monetization solutions for media publishers. The platform operates across web browsers, mobile applications, connected TV (CTV), and digital out-of-home (DOOH) screens, using machine learning to optimize ad placement and revenue. The company serves mid-tier publishers seeking to capture additional revenue streams. Operations span the United States and Israel, with active development across demand-side platform integrations, custom measurement solutions, and infrastructure reliability (99.999% uptime requirements).
EX.CO uses Google Ad Manager, Prebid, Datadog, GCP, AWS, Kubernetes, Python, Go, Kafka, Redis, and Angular. Infrastructure runs on Terraform/Terragrunt with NGINX and Chrome DevTools for development.
Current projects include CTV offering development, demand-side integrations, custom measurement solutions, cloud migration from on-premises, monitoring and alerting tools, new ad formats, and CTV client onboarding.
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