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EX.CO Tech Stack

ML-powered video monetization platform for publishers across web, mobile, CTV, and DOOH

Technology, Information and Internet New York, New York 51–200 employees Privately Held

EX.CO operates a video monetization stack built on Google Ad Manager, Prebid, and real-time bidding infrastructure (Kafka, Redis, Go) to optimize ad revenue across multiple screens. The company is actively migrating from on-premises deployments to cloud (GCP/AWS with Kubernetes), while simultaneously scaling CTV capabilities and demand-side integrations—indicating a shift toward programmatic video and expanded publisher footprint beyond web.

Tech Stack 19 technologies

Core StackDatadog JavaScript Terraform AWS Kubernetes Python Redis Go Kafka NGINX Angular Google Ad Manager Prebid Chrome DevTools HTML OpenRTB Terragrunt GCP Git

What EX.CO Is Building

Challenges

  • Complex demand integration issues
  • Platform performance optimization
  • Seamless ad delivery
  • Maximizing revenue across screens
  • Cloud migration from on-prem
  • Capturing mid-tier publisher revenue
  • Maintaining 99.999 uptime infrastructure
  • Monetization serving layer management

Active Projects

  • Demand-side integrations and campaign optimization
  • Ad operations best practices improvement
  • Custom measurement solution implementation
  • Cloud migration initiatives from on-prem environments
  • Monitoring and alerting tool development for 24/7 production systems
  • Automation and internal tool development
  • Develop the exco ctv offering
  • Onboarding processes for ctv clients
  • Develop new advertising formats
  • Custom measurement integrations

Hiring Activity

Steady7 roles · 3 in 30d

Department

Ops
2
Support
2
Engineering
1
Marketing
1
Sales
1

Seniority

Mid
2
Senior
2
Director
1
Lead
1
Manager
1
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About EX.CO

EX.CO provides video technology and monetization solutions for media publishers. The platform operates across web browsers, mobile applications, connected TV (CTV), and digital out-of-home (DOOH) screens, using machine learning to optimize ad placement and revenue. The company serves mid-tier publishers seeking to capture additional revenue streams. Operations span the United States and Israel, with active development across demand-side platform integrations, custom measurement solutions, and infrastructure reliability (99.999% uptime requirements).

HeadquartersNew York, New York
Company Size51–200 employees
Hiring MarketsUnited States, Israel

Frequently Asked Questions

What technology stack does EX.CO use?

EX.CO uses Google Ad Manager, Prebid, Datadog, GCP, AWS, Kubernetes, Python, Go, Kafka, Redis, and Angular. Infrastructure runs on Terraform/Terragrunt with NGINX and Chrome DevTools for development.

What is EX.CO working on?

Current projects include CTV offering development, demand-side integrations, custom measurement solutions, cloud migration from on-premises, monitoring and alerting tools, new ad formats, and CTV client onboarding.

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