E

every® Tech Stack

Direct-to-consumer sustainable food brand with subscription model

Food and Beverage Services Berlin 11–50 employees Founded 2019 Privately Held

every® is a Berlin-based D2C food company built on Shopify + Zendesk + Gorgias, with heavy marketing and design investment (11 marketing roles, 3 designers active). The hiring velocity is accelerating but concentrated in customer care and brand execution—they're scaling a high-touch subscription operation while fighting churn and seat creep, which suggests tension between growth ambition and operational efficiency at this stage.

Tech Stack 20 technologies

Core StackZendesk Intercom Klaviyo Shopify Figma Adobe Premiere Pro After Effects Canva Gorgias WhatsApp Hotjar Google Analytics 4 Photoshop Meta YouTube Sanity Adobe CapCut TikTok

What every® Is Building

◆Challenges

Scaling people systems
Implementing manager-run feedback culture
Maintaining fair compensation
Scaling high-touch care operation
Reducing seat creep
Reducing churn from contacting customers
Improving campaign performance
Lack of volume for siloed roles
Need single design authority
Transforming into a content-driven brand

▲Active Projects

Landing page frameworks
Subscription editing
Implementing automation and self-serve
Multi-channel design execution
Building cc operating system
Brand identity & systems
Mobile app ux architecture
Rollout of leadership principles into onboarding
A/b testing of email subject lines
Establishing voc system

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Marketing

11

Design

3

Support

2

HR

1

Seniority

Senior

9

Mid

4

Intern

2

Lead

1

Manager

1

Notable leadership hires: Customer Care Lead

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About every®

every® manufactures and sells sustainable, health-focused food products directly to consumers via Shopify. Founded in 2019 and based in Berlin, the company operates a subscription model with active projects spanning subscription management, multi-channel marketing, mobile app design, and customer experience infrastructure. Current hiring is concentrated in Germany across marketing, design, and customer support roles, with a leadership focus on feedback culture and people systems. The stack reveals a marketing-first organization: Klaviyo for email, Gorgias for support, Meta and TikTok for paid, and Sanity for content management.

HeadquartersBerlin

Company Size11–50 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does every® use?

Shopify (e-commerce), Zendesk and Gorgias (support), Klaviyo (email), Sanity (content CMS), Hotjar (user behavior), Google Analytics 4, Meta and TikTok (ads), Figma and Canva (design).

What is every® working on?

Subscription product improvements, multi-channel marketing execution, mobile app architecture, customer retention automation, brand identity systems, and leadership onboarding. Current challenges include scaling customer care without churn and establishing content-driven brand strategy.