ESHYFT runs a two-sided marketplace for nurses (CNAs, LPNs, RNs) and nursing facilities. The tech stack reveals a marketing-ops heavy footprint—Braze, Iterable, Klaviyo, and Customer.io dominate—paired with Node.js + Express backend and Flutter mobile, signaling a consumer-grade acquisition and engagement strategy for a healthcare staffing problem. Active projects around Braze optimization and triggered campaigns confirm heavy investment in nurse onboarding and retention mechanics.
Notable leadership hires: Chief Financial Officer
ESHYFT is a marketplace platform connecting certified nursing assistants, licensed practical nurses, and registered nurses to open shifts and permanent roles at nursing facilities. The company operates across both supply (nurse-side acquisition and engagement) and demand (facility staffing solutions). Headquarters in Howell, New Jersey, with a small, lean team (11–50 employees) currently scaling hiring across engineering, finance, and marketing—with a notable push on CFO-level leadership and financial systems infrastructure (Sage integration, financial controls).
ESHYFT's core stack: Node.js + Express backend, Flutter + Dart mobile, BigQuery for analytics, and a heavy marketing-ops layer (Braze, Iterable, Klaviyo, Customer.io). Templating via Liquid and Handlebars; finance via Sage.
Core projects include nurse acquisition experience, Braze platform optimization, triggered marketing campaigns, and financial systems upgrades (Sage). Also pursuing capital and expansion strategy to address nursing facility staffing gaps.
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