EDealer Tech Stack

Online marketing platform and inventory solution for car dealers across Canada

Marketing Services Toronto, Ontario 51–200 employees Public Company

EDealer provides a full-stack digital marketing and inventory platform for automotive dealers, spanning website development, inventory hosting, lead generation, and paid media management. The company's tech stack centers on Zoho CRM, Google Analytics, and Google Ads—a GTM-heavy configuration typical of sales-driven automotive service providers. Hiring is heavily weighted toward sales (8 roles) against engineering (1), and velocity is decelerating, suggesting the company is optimizing existing dealer relationships rather than scaling new product capacity.

Tech Stack 10 technologies

Core StackGoogle Analytics Google Ads WordPress Zoho CRM AWS CDK Google Tag Manager Facebook Ads Manager Google Data Studio Excel Google Sheets

What EDealer Is Building

◆Challenges

Ensure accurate inventory across digital channels
Reduce dealer time to reach customers
Increase inventory accuracy
Improving inventory accuracy across digital channels
Reducing time to reach customers
Reduce dealer outreach time
Reduce time required by dealers
Improve inventory accuracy
Optimizing dealer website performance
Reducing dealer onboarding time

▲Active Projects

Sell edealer services and solutions
Build dealer relationships for renewals
Build long-term dealer relationships to drive renewals, upsells, and product adoption
Dealer website performance optimization
Merchandising automation
Vehicle optimization
Sell edealer services to automotive dealerships
Track sales processes and provide reporting to sales leadership
Edealer product adoption and upsell
Collaborate with internal teams to relay market feedback

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Sales

Marketing

Support

Engineering

Seniority

Mid

Junior

Intern

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About EDealer

EDealer operates as a public company based in Toronto, serving car dealerships across all 10 Canadian provinces. The platform integrates website development, search engine marketing, inventory syndication and merchandising, social media management, and back-end CRM and reporting tools into a single dealer-facing offering. Core pain points center on inventory accuracy across digital channels and reducing the time dealers spend on customer outreach and onboarding—problems EDealer addresses through automation and platform consolidation. Sales and renewals dominate the project roadmap, with most initiatives focused on dealer retention and upsell rather than greenfield product development.

HeadquartersToronto, Ontario

Company Size51–200 employees

Hiring MarketsCanada

Frequently Asked Questions

What is EDealer's tech stack?

EDealer uses Zoho CRM for customer management, Google Analytics and Data Studio for reporting, Google Ads and Facebook Ads Manager for paid media, WordPress for website infrastructure, and AWS CDK for backend services.