E-commerce consulting and operations platform for Brazilian merchants
Ecommerce Puro is a consulting and education business serving Brazilian e-commerce operators, built around hands-on mentorship and strategic training. The company manages a client portfolio moving over R$400 million monthly and was recognized as Mercado Livre's top consultant in 2024. Stack-wise, they run a typical consulting + SaaS hybrid: Shopify, Mercado Livre, and TikTok Shop integrations front-end; Power BI and SQL for analytics; Asana, ClickUp, and Trello for ops. The hiring mix—marketing and sales-heavy, with growing logistics and ops functions—reflects a shift from pure advisory toward managed operations and fulfillment services.
Notable leadership hires: Expedition Lead, Logistics Lead
Ecommerce Puro advises and operates e-commerce businesses across Brazil, helping merchants build omnichannel operations spanning owned sites, Mercado Livre, and emerging platforms like TikTok Shop. The business model combines instructor-led training (strategic mentorship, immersive workshops, weekly content) with direct operational services: catalog strategy, promotional campaign management, ad optimization, and logistics coordination. The founder CEO brings validated e-commerce operator experience dating to 2009. Current active projects span marketing analytics, catalog pricing, promotional campaign launches (including seasonal events like Prime Day and Black Friday), and ad performance optimization. Operating from Curitiba, the company employs 51–200 people and serves merchants of all sizes, including category leaders.
Primary integrations include Shopify, Mercado Livre, Shopee, and TikTok Shop. Analytics runs on Power BI and SQL. Operations use Asana, ClickUp, and Trello for task management.
Hybrid consulting and managed operations. Services include strategic mentorship, advanced training, on-site immersions, and direct operational management of catalog, pricing, promotional campaigns, and ad performance for e-commerce businesses on Mercado Livre, Shopify, and emerging platforms.
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