Echelonn Tech Stack

Google Ads agency for DTC brands with AI-driven campaign optimization

Advertising Services Melbourne 11–50 employees Founded 2020 Privately Held

Echelonn is a Google Ads-focused agency for direct-to-consumer brands, built by former DataFeedWatch and Google Ads leadership. The tech stack reveals a data-operations mindset: Google's full advertising suite (Ads, Analytics, Merchant Center, Shopping) paired with Shopify, BigQuery, and Python/FastAPI for custom tooling. Current projects center on AI workflows for ad management and process automation, while pain points cluster around large ad-spend optimization and operational friction—suggesting they're moving beyond manual campaign tuning toward systems that can scale client spend without proportional headcount growth.

Tech Stack 20 technologies

Core StackGoogle Ads Google Analytics Shopify Slack Figma GitHub Copilot Vertex AI BigQuery Python FastAPI Google Merchant Center Google Search Console Looker Studio YouTube Ads GemPages ChatGPT GCP Cloud Run Cloud Workflows SQL

What Echelonn Is Building

◆Challenges

Managing large ad spend
Optimizing campaign performance
Ai adoption
Workflow automation
Operational friction

▲Active Projects

Landing page creation and optimization
Cro audits and a/b testing
Ai workflows for google ads managers
Internal process automation
Ai sops and playbooks

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Marketing

Engineering

Seniority

Mid

Lead

Senior

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About Echelonn

Echelonn advises direct-to-consumer brands on Google Ads strategy, media buying, and optimization. The founding team includes former senior eCommerce operators, Google Ads consultants, and founders who have built and exited their own DTC businesses. The service offering spans YouTube Ads, Google Shopping, PPC strategy, landing-page optimization, and conversion-rate audits. Based in Melbourne with hiring active in Bulgaria, the 11–50 person team is currently scaling, with recent job postings in marketing roles.

HeadquartersMelbourne

Company Size11–50 employees

Founded2020

Hiring MarketsBulgaria

Frequently Asked Questions

What tech does Echelonn use for Google Ads campaigns?

Google Ads, Google Analytics, Google Merchant Center, YouTube Ads, and Shopify for inventory integration. They layer in BigQuery and Python for custom analytics workflows and Looker Studio for reporting dashboards.

What is Echelonn working on?

Primary projects include AI workflows for Google Ads account management, landing-page optimization and A/B testing, CRO audits, internal process automation, and standardized AI SOPs and playbooks for campaign operators.