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Dutch Bros Coffee Tech Stack

Drive-thru coffee chain scaling shop openings and supply operations across 18 states

Food and Beverage Services Tempe, Arizona 10,001+ employees Founded 1992 Public Company

Dutch Bros operates 900+ drive-thru locations across 18 states with a public-company operations footprint. The tech stack reveals a hybrid enterprise architecture: core ERP (NetSuite, Oracle, SAP, Microsoft Dynamics 365) layered with cloud infrastructure (AWS, Azure, GCP) and emerging observability (adopting Datadog, Azure Entra ID, Sentinel). Current hiring skews toward HR, data, and finance roles—a pattern consistent with their active projects on supply-chain transparency (dairy pricing models), site-to-open pipeline acceleration, and system integrations, suggesting operational complexity outpacing tooling maturity.

Tech Stack 75 technologies

Core StackSketchUp Revit Procore Jira Confluence Google Analytics Figma Miro Workday AWS Kafka GraphQL NetSuite Oracle SAP Photoshop InDesign Microsoft Office Bluebeam Google Excel PowerPoint Google Workspace Workiva CRM Azure GCP Pub/Sub REST Microsoft Dynamics 365+39 more

AdoptingGitLab Datadog Azure Entra ID Sentinel Purview

What Dutch Bros Coffee Is Building

◆Challenges

Supply continuity
Budget overruns
Monitoring sales vs forecast
Accelerating site-to-open pipeline
Project timeline delays
National supply resilience
Optimizing technology platforms
Integrations between systems
Ensuring data integrity
Streamlining hr processes

▲Active Projects

New shop openings
Post-mortem promotional analysis
Site-to-open pipeline acceleration
Ai/ml-driven document intelligence
Dairy category strategy development
Dairy price transparency model creation
Dairy price and volume coverage strategy presentation
Optimization of dutch bros mobile app
Integration between systems
Hr technology strategy development

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

HR

5

Engineering

4

Data

3

Finance

3

Marketing

3

Ops

3

Construction

2

Product

2

Seniority

Senior

9

Manager

8

Mid

7

Director

4

C-Level

1

Lead

1

Principal

1

Staff

1

Notable leadership hires: Benefits Director

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About Dutch Bros Coffee

Dutch Bros Coffee is a publicly traded drive-thru beverage retailer founded in Grants Pass, Oregon in 1992, now headquartered in Tempe, Arizona. The company operates over 900 locations across 18 U.S. states, serving customizable coffee, energy drinks (Rebel energy drink), cold brew, and specialty beverages to consumers through a drive-thru model. Operations center on rapid site expansion, supply-chain management across categories like dairy, and mobile-app optimization. The company employs 10,000+ people and is actively scaling HR technology infrastructure, data analytics, and finance functions.

HeadquartersTempe, Arizona

Company Size10,001+ employees

Founded1992

Hiring MarketsUnited States

Frequently Asked Questions

How many Dutch Bros locations are there?

Dutch Bros operates over 900 locations across 18 states in the United States.

What is Dutch Bros working on?

Key initiatives include new shop openings, site-to-open pipeline acceleration, dairy pricing and supply transparency models, mobile app optimization, HR technology strategy, and system integrations.