Be LOVE™ Tech Stack

Electrolyte beverage brand scaling through creator partnerships and Amazon marketplace

Food and Beverage Retail Austin, Texas 11–50 employees Privately Held

Be LOVE is a direct-to-consumer electrolyte drink brand competing on formulation precision (sodium/potassium/magnesium balance) rather than marketing hype. The tech stack reveals a marketing-first operation: heavy Klaviyo + Attentive investment for email/SMS automation, plus TikTok/Instagram/YouTube presence, paired with Amazon Seller Central and advertising tooling. The hiring mix (8 of 10 active roles in marketing, leadership weighted toward Brand Awareness and Marketplace functions) confirms the core challenge: converting awareness to sales and scaling profitably across channels while managing inventory and demand forecasting.

Tech Stack 17 technologies

Core StackKlaviyo AWS Google Ads NetSuite Attentive PostScript TikTok Instagram YouTube Amazon Seller Central Amazon Advertising Helium 10 Meta Ads Manager Frame.io CapCut Adobe Excel

What Be LOVE™ Is Building

◆Challenges

Unifying social influencer pr
Scaling creator partnerships
Converting awareness into sales
Scaling revenue through advertising
Preventing stock-outs
Minimizing storage fees
Identifying gaps in demand signals
Balancing demand capacity cost service levels
Improving forecast accuracy
Reducing costs

▲Active Projects

Creative testing roadmap
Retention campaigns across email and sms
Automated lifecycle flows
Trend test loop
What wins page
Living playbook
Publish weekly trends read
Greenlight native series
Architect creator flow
Amazon advertising strategy

Hiring Activity

Steady10 roles · 3 in 30d

Department

Marketing

Logistics

Ops

Seniority

Manager

Senior

Mid

Director

Notable leadership hires: Brand Awareness Director, Marketplace Lead

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About Be LOVE™

Be LOVE manufactures an electrolyte beverage formulated to mirror human blood plasma composition, targeting everyday hydration rather than intense sports scenarios. The company operates as a digitally native CPG brand, selling through DTC channels and Amazon marketplace. With 11–50 employees based in Austin, the organization is structured around two growth levers: creator and influencer partnerships for demand generation, and Amazon marketplace expansion for distribution scale. Current operational friction centers on inventory management, advertising efficiency, and converting top-of-funnel awareness into repeat purchasing.

HeadquartersAustin, Texas

Company Size11–50 employees

Hiring MarketsUnited States

Frequently Asked Questions

What marketing tools does Be LOVE use?

Klaviyo and Attentive for email/SMS lifecycle automation; Attentive, PostScript for messaging; TikTok, Instagram, YouTube for organic/paid social; Google Ads and Meta Ads Manager for digital advertising; Helium 10 for Amazon marketplace analytics.

What is Be LOVE working on?

Creative testing, retention campaigns via email/SMS, automated lifecycle flows, creator partnership architecture, Amazon advertising strategy, and trend analysis playbooks—all aimed at scaling revenue and improving conversion from awareness to sales.