Digital Rewards Group Ltd Tech Stack

B2C and B2B rewards platform connecting members to entertainment and dining offers

Advertising Services Altrincham, England 11–50 employees Founded 2014 Privately Held

Digital Rewards Group operates three linked brands—Kidspass (1M+ members), Popcorn Pass (B2B cinema ticketing), and Popcorn Pass Rewards (employee benefits)—anchored on a Microsoft/.NET tech stack (ASP.NET, SQL Server, C#). The hiring mix (sales-heavy at 3 roles, 1 engineering hire) combined with active projects around partner onboarding, CRM personalization, and automated journeys reflects a business optimizing partner relationships and campaign efficiency rather than building new product layers.

Tech Stack 18 technologies

Core StackASP.NET C# JavaScript SQL Server Docker Google Ads NET Core HTML XML CSS Git IIS VB.NET JMeter Microsoft Office Meta TikTok

What Digital Rewards Group Ltd Is Building

◆Challenges

Growing sustainable income streams
Identifying new partnership opportunities
Expanding partner network
Optimizing partner performance
Crm migration projects
Drop-off rates
Improving campaign efficiency
Acquisition scalability
Cost-efficient member engagement

▲Active Projects

New partner onboarding
Partner collaboration offers
Onboarding system development
Exclusive offers and member promotions
Seasonal campaigns
Automated customer journeys
Crm personalisation strategy
Iterative test-and-learn programme

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Sales

Marketing

Engineering

Seniority

Senior

Junior

Manager

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About Digital Rewards Group Ltd

Digital Rewards Group is a privately held UK-based rewards and benefits specialist founded in 2014. The company operates three interconnected platforms: Kidspass, a consumer-facing offers app with 1M+ members covering days out, dining, cinema, and holidays; Popcorn Pass, a B2B entertainment app offering cinema tickets at up to 40% discount plus exclusive dining and activity offers; and Popcorn Pass Rewards, an employer-funded employee benefits platform providing access to entertainment, shopping, gift cards, and non-monetary recognition tools. The business model centers on closed-user-group marketing for employers and B2B partners, supplemented by public-facing consumer acquisition. Core pain points include scaling sustainable partnerships, reducing member drop-off, and improving campaign ROI.

HeadquartersAltrincham, England

Company Size11–50 employees

Founded2014

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Digital Rewards Group's tech stack?

Primary stack is Microsoft/.NET: ASP.NET, .NET Core, C#, SQL Server, IIS, and VB.NET. Front-end uses HTML, JavaScript, CSS, XML. DevOps tooling includes Docker and Git. Analytics and advertising channels span Google Ads, Meta, and TikTok.

What is Kidspass?

Kidspass is Digital Rewards Group's consumer-facing rewards app with over 1 million members. It aggregates 4,000+ offers across days out, dining, cinema, and holidays, and is used by employers and brands in closed-user-group marketing campaigns.