D

doola Tech Stack

Business formation and back-office automation for US e-commerce LLCs

Technology, Information and Internet New York, NY 11–50 employees Founded 2020 Privately Held

doola automates LLC formation, tax filing, and bookkeeping for e-commerce operators. The tech stack—Java, Python, Node.js, AWS, GCP, plus QuickBooks and Salesforce—reflects a backend-heavy architecture built for compliance and financial workflows. Active projects around credit-aware inference, data lakes, and partner engine scaling signal expansion beyond formation into underwriting and affiliate distribution, while pain points in tax compliance and partner scaling indicate where the product roadmap is stretching the smallest team.

Tech Stack 29 technologies

Core StackJava Python Node.js AWS RAG MySQL MongoDB PostgreSQL AWS RDS AWS Lambda Terraform Figma HubSpot Salesforce QuickBooks Intercom Adobe Illustrator After Effects Adobe Premiere Pro GCP Spring Boot PartnerStack Excel Photoshop Notion YouTube VidIQ YouTube Studio

What doola Is Building

◆Challenges

Payment setup compliance
Tax compliance
In-house tax services
Complexities of business formation
Cost control
Complex financial workflows
Scaling partner engine
Moving beyond auto-invites
Building scalable partner systems
Scaling partner-sourced arr

▲Active Projects

Credit-aware inference platform
Ai stack architecture
Data lake and feature store design
Infrastructure enabling business formation and compliance
Backend services for customer-facing applications
Microservices architecture for internal tools
Dashboard improvement for bookkeeping and tax services
Maintain and expand design system
Build and scale partner engine
Design playbooks for channel sales team

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Support

4

Finance

3

Engineering

2

Marketing

2

Product

2

Sales

2

HR

1

Other

1

Seniority

Mid

14

Manager

2

Intern

1

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About doola

doola helps e-commerce founders form and operate US-based LLCs without leaving their home country or visiting a lawyer. The platform bundles LLC formation, US bank account setup, business address, tax filing, bookkeeping, and partner integrations into a single workflow. Founded in 2020 and based in New York, the company operates with 11–50 employees across support, finance, engineering, and marketing, serving a primarily founder-led customer base. Revenue is sourced through direct sales, partner channels, and embedded tax/banking services.

HeadquartersNew York, NY

Company Size11–50 employees

Founded2020

Hiring MarketsCanada, United States, Philippines, India, Argentina

Frequently Asked Questions

What tech stack does doola use?

Java, Python, Node.js, AWS, GCP, Spring Boot, MySQL, MongoDB, PostgreSQL, AWS Lambda, Terraform, HubSpot, Salesforce, and QuickBooks for tax and bookkeeping workflows.