DLG (Digital Luxury Group) Tech Stack

Digital strategy and data platform for luxury and lifestyle brands

Technology, Information and Media Geneva 51–200 employees Founded 2011 Partnership

DLG operates a consulting and technology platform for luxury brands across three continents (Geneva, New York, Shanghai), built on a Python + dbt + BigQuery + Apache Airflow stack. The company is actively migrating legacy data pipelines and scaling AI capabilities — projects include proof-of-concept pipelines and an AI product foundation — while tackling manual validation bottlenecks and data freshness monitoring. Hiring skews heavily toward marketing (7 roles) and data (6 roles), with senior-level emphasis, suggesting DLG is maturing its own platform capabilities while expanding client delivery capacity.

Tech Stack 43 technologies

Core StackPython pandas NumPy OneTrust Google Ads BigQuery PostgreSQL Apache Airflow dbt HubSpot WordPress WeChat Weibo PowerPoint Excel Photoshop Word Outlook SQL Google Tag Manager Google Analytics 4 Facebook Pixel Looker Studio Supermetrics GCP Microsoft Office Octopus Deploy JazzHR Sanity Squarespace+11 more

What DLG (Digital Luxury Group) Is Building

◆Challenges

Migration of legacy data pipelines
Scaling ai-powered platform across luxury industry
Optimization of etls for performance
Improving pipeline reliability
Client satisfaction
Ads compliance
Social media platform management
Manual data validation bottleneck
Data freshness monitoring
Building product marketing function from ground up

▲Active Projects

Proof-of-concept of new data pipelines
Product release announcements and feature communications
Demo environment configuration and demonstration narratives
Ai product foundation
Annual planning framework development
Website content management
Social media communication strategies for luxury brands in china
Social campaigns from ideation to planning to execution
Review, selection and management of local partners
New creative hub in shanghai

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Marketing

Data

Design

Ops

Sales

Seniority

Senior

Mid

Intern

Junior

Notable leadership hires: Creative Director

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About DLG (Digital Luxury Group)

DLG is a strategic consulting firm and technology partner for luxury and lifestyle brands. Founded in 2011, the company operates with 51–200 employees across Geneva (headquarters), New York, and Shanghai, serving sophisticated consumer audiences through digital experiences and market intelligence. The firm combines strategic consulting (market research, analytics, dashboards) with media and campaign execution (search, social, creative production), with particular strength in China market operations. DLG earned Great Place to Work certification in 2021.

HeadquartersGeneva

Company Size51–200 employees

Founded2011

Hiring MarketsChina, Switzerland, United Kingdom, South Africa, Romania, Poland

Frequently Asked Questions

What tech stack does DLG use?

Python, pandas, NumPy, SQL, Apache Airflow, dbt, BigQuery, PostgreSQL on GCP; analytics via Google Analytics 4, Google Tag Manager, Looker Studio, Supermetrics; HubSpot for CRM; WordPress, Sanity, and Squarespace for content management.

Where does DLG have offices?

Geneva (headquarters), New York, and Shanghai. Currently hiring in China, Switzerland, United Kingdom, South Africa, Romania, and Poland.