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dig Tech Stack

Real-time social video monitoring and brand intelligence platform

Business Intelligence Platforms New York 11–50 employees Founded 2021 Privately Held

Dig monitors social video at scale—capturing and analyzing over 90% of brand-related clips worldwide in real-time. The tech stack reveals a mature data pipeline: Python + Elasticsearch + Spark + Airflow/Dagster handling multimodal video ingestion, with React + TypeScript on the frontend and Kubernetes orchestration across AWS/GCP/Azure. The engineering-heavy hiring mix and focus on scalable architecture and cost optimization suggest they're past MVP, now grinding on infrastructure maturity and operational efficiency to support their data-volume problem.

What dig Is Building

Challenges

  • Optimizing costs
  • Complex multimodal data
  • Data-heavy interfaces
  • Identifying service growth opportunities
  • Improving architecture

Active Projects

  • Scalable architecture and system implementation
  • Developer productivity and dynamic environments
  • Optimizing costs and resource management
  • Core dig features design
  • Complex systems dashboards design
  • Plg funnels design
  • Brand health reporting
  • Market research partnership
  • Client consultation

Hiring Activity

Minimal9 roles · 1 in 30d

Department

Engineering
5
Data
2
Product
1
Support
1

Seniority

Senior
5
Mid
3
Manager
1
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About dig

Dig is a social video intelligence platform that helps brands monitor, analyze, and respond to video content across social channels. Founded in 2021 and based in New York, the company decodes billions of video clips to extract spoken words, visuals, products, and captions—surfacing both reputation risks (negative trends, viral crises) and growth opportunities (favorable narratives, competitive insights, product feedback). The platform reaches organizations across brand management, marketing, and communications teams. Dig operates as a lean engineering-driven organization with active development in Israel.

HeadquartersNew York
Company Size11–50 employees
Founded2021
Hiring MarketsIsrael

Frequently Asked Questions

What tech stack does Dig use?

Core: Python, Elasticsearch, Apache Spark, Kubernetes, Docker. Data orchestration: Apache Airflow, Dagster, Flyte. Frontend: React, TypeScript, React Native. Cloud: AWS, GCP, Azure. CI/CD: GitHub Actions, CircleCI, ArgoCD.

Where is Dig headquartered?

New York, United States. The company was founded in 2021 and currently has 11–50 employees.

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