Dentsu Digital Tech Stack
Digital transformation and marketing services firm building AI and data infrastructure
Dentsu Digital operates as a large integrated agency spanning creative, media, marketing technology, and business transformation. The tech stack reveals a data-platform-heavy orientation: Salesforce, Snowflake, BigQuery, Redshift, Treasure Data, and Apache Airflow form the backbone, with active adoption of dbt and Fivetran signaling a shift toward modular, managed data pipelines. Hiring is marketing-skewed (46 roles) but data (25) and engineering (13) are scaling in parallel—a pattern consistent with the pain-point list, which flags data warehouse infrastructure, Salesforce marketing cloud implementation, and data integration as live operational friction.
Tech Stack 149 technologies
What Dentsu Digital Is Building
◆Challenges
- Data warehouse infrastructure construction
- Implementing salesforce for marketing cloud
- Strengthening project structure
- Ltv improvement
- Data integration platform construction
- Business process efficiency
- Integrating multiple marketing platforms
- Customer touchpoint transformation
- Integrating middle office operations
- Data security and reliability
▲Active Projects
- Omo solution development
- Ai-driven new product development
- Ai utilization support
- Data flow construction
- Line official account promotion and crm strategy planning
- Data pipeline design and implementation
- Talent development
- Ux planning for brand sites
- ∞ai chat system development
- New service development
Hiring Activity
Department
Seniority
Notable leadership hires: BPO Director, Technical Director, Creative Director, Web Director, Art Director
