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Daily Harvest Tech Stack

Direct-to-consumer frozen food brand with Shopify commerce and retail expansion

Food and Beverage Services New York, New York 51–200 employees Founded 2003 Privately Held

Daily Harvest operates a D2C frozen food business on Shopify, managing both direct delivery and retail distribution. The tech stack is commerce-focused (Shopify, Stripe, Segment, Looker) with emerging automation (Playwright, Selenium, Browserbase for QA) and procurement tooling (NetSuite, Circana for demand planning). Hiring velocity is accelerating across marketing and engineering, with active projects spanning conversion optimization, A/B testing, and AI-driven testing flows—indicating a shift toward data-driven growth and supply-chain automation as the company scales retail placement.

Tech Stack 21 technologies

Core StackShopify Stripe Looker Jira Playwright Selenium JavaScript Python Postman NetSuite Liquid Shopify Payments Segment Browserbase Insomnia BrowserStack SQL Excel YouTube TikTok Circana

What Daily Harvest Is Building

◆Challenges

E-commerce quality assurance
Shopify platform reliability
Improving budgeting and forecasting models
Efficient procurement and transportation of goods
Diversifying customer acquisition engine
Optimizing cac and acquisition volume
Identifying incremental growth opportunities
Scaling retail footprint
Optimizing shopper programs

▲Active Projects

Conversion rate optimization roadmap
A/b testing initiatives
Seo agency partnership
Shopify theme customizations
Ai-based end-to-end automatic testing flows
Demand planning function
Retail financial model development
Cogs planning and procurement optimization
Reddit strategy development
Affiliate partnership expansion

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Marketing

3

Engineering

1

Finance

1

Seniority

Senior

3

Manager

1

Mid

1

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About Daily Harvest

Daily Harvest manufactures and sells frozen, plant-based prepared foods sourced from responsible farms. The company operates a dual-channel model: direct-to-consumer delivery and retail grocery placement. Incorporated in 2003 and based in New York, it employs 51–200 people across operations, technology, marketing, and finance. Core offerings include smoothies, bowls, and pre-prepped vegetables marketed as organic and sustainably sourced. Distribution spans e-commerce (owned Shopify site and third-party fulfillment) and major retail freezer aisles.

HeadquartersNew York, New York

Company Size51–200 employees

Founded2003

Hiring MarketsCanada, United States

Frequently Asked Questions

What tech stack does Daily Harvest use?

Shopify and Stripe for commerce, Segment for data collection, Looker for analytics, NetSuite for supply-chain management, and Playwright/Selenium/Browserbase for automated QA testing.