Cust2Mate - A2Z (NASDAQ: AZ) Tech Stack

Smart shopping cart platform with embedded retail media network

Retail Givatayim, Tel-Aviv District 51–200 employees Public Company

Cust2Mate builds hardware and software for digitized in-store shopping, combining smart carts with a retail media network. The tech stack (Node.js, React, Angular, Python, Spark, BigQuery, dbt, Databricks, Airflow) is heavily weighted toward data pipelines and media infrastructure—matching their active work on batch/streaming ingestion, modular dbt models, and campaign management. Engineering-heavy hiring (10 of 22 roles) plus concurrent work on mechanical design and CI/CD suggests they're scaling both the cart hardware platform and the advertising software that runs on it.

Tech Stack 34 technologies

Core StackNode.js NestJS Angular React Jira GitHub SolidWorks Python Apache Spark BigQuery dbt Databricks Apache Airflow Salesforce Gainsight HubSpot AutoCAD Monday.com TypeScript C# Java Kotlin Scala Cloud Composer Git Azure GCP Excel LinkedIn Microsoft Project+1 more

What Cust2Mate - A2Z (NASDAQ: AZ) Is Building

◆Challenges

Optimizing retail media platform
Deployment efficiency
Streamlining data pipelines for media campaigns
Improving recruitment efficiency
Improving candidate experience
Improving manufacturability
Reducing production issues
Integrating media delivery into smart carts
Redesigning infrastructure
Scaling data pipelines

▲Active Projects

Retail media network platform
Design and development of mechanical parts and assemblies
Batch and streaming pipelines into bigquery
Modular dbt models
Ci/cd pipelines
Smart cart deployment
Pilot runs ramp-ups
Campaign management tools
Ad-serving modules
Process development & optimization

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Engineering

Sales

Data

Finance

Manufacturing

Marketing

Ops

Seniority

Senior

Mid

Junior

Manager

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About Cust2Mate - A2Z (NASDAQ: AZ)

Cust2Mate operates a smart shopping cart platform deployed in grocery retail chains. The core offering combines connected hardware (carts with embedded displays and sensors) with software for personalized promotions, checkout acceleration, and in-store media monetization. They process transaction and behavioral data to power on-cart offers and serve targeted ads to shoppers in real time. The business spans hardware manufacturing (operations in Israel and Brazil), software development (web and mobile interfaces), and a growing retail media network that monetizes ad placements for CPG brands. Customers include major grocery operators seeking to increase basket size, reduce shrinkage, and unlock new revenue streams through first-party retail media.

HeadquartersGivatayim, Tel-Aviv District

Company Size51–200 employees

Hiring MarketsIsrael, Brazil

Frequently Asked Questions

What tech stack does Cust2Mate use?

Frontend: Node.js, NestJS, React, Angular, TypeScript. Backend: Python, Java, Kotlin, Scala. Data: Apache Spark, BigQuery, dbt, Databricks, Airflow. Cloud: Azure, GCP. Operations: Jira, GitHub, Salesforce, HubSpot.

Where is Cust2Mate headquartered and where do they hire?

Headquarters in Givatayim, Tel-Aviv District, Israel. Currently hiring in Israel and Brazil.