Coupon and promo-code aggregator for Brazilian e-commerce
Cuponomia operates a search portal for online coupons and promotional codes across major Brazilian e-commerce platforms. The tech stack is heavily weighted toward analytics (Google Analytics, Looker, Tableau, Power BI) and paid-acquisition channels (Google Ads, Facebook Ads Manager, TikTok Ads, LinkedIn Ads), reflecting a user-acquisition–focused business model. Hiring velocity is accelerating across design and marketing while engineering remains lean—a pattern typical of growth-stage marketplaces optimizing conversion and discovery rather than platform infrastructure.
Founded in 2012, Cuponomia aggregates coupon and promotional codes for Brazilian online retailers, helping shoppers find discounts across major e-commerce sites. The company operates as a marketplace portal where users search for active offers and merchants reach price-sensitive buyers. Active projects span acquisition strategy (discovering new channels), funnel optimization, and product design evolution—all aimed at scaling user volume across millions. The team is based in São José dos Campos, São Paulo, and is currently focused on increasing user acquisition and refining the conversion path.
Cuponomia uses Google Analytics, Looker, Tableau, and Power BI for analytics; Google Ads, Facebook Ads Manager, TikTok Ads, and LinkedIn Ads for paid acquisition; and a backend mix of SQL, NoSQL, AWS, C#, Java, and C++. Design tools include Figma, Photoshop, and Adobe Creative Suite.
Cuponomia is headquartered in São José dos Campos, São Paulo, Brazil. The company was founded in 2012 and remains privately held with 51–200 employees.
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