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Cumin Co. Tech Stack

Direct-to-consumer cookware brand scaling ecommerce operations

Internet Marketplace Platforms Gurugram, Haryana 11–50 employees Founded 2024 Privately Held

Cumin Co. is a DTC cookware brand founded in 2024 and now scaling aggressively—actively hiring across marketing, design, finance, and sales with 4 roles posted in the last month. The tech stack reveals a lean, marketing-driven operation: heavy investment in design tools (Photoshop, Figma, InDesign, Canva) paired with paid-channel management (Meta Ads, Google Ads) and analytics (Google Analytics). The project mix (growth experiments, A/B testing, ERP implementation, performance budgeting) and pain-point focus (CAC/ROAS, customer acquisition retention, post-purchase journey) signal a company wrestling with unit economics and operational scale—moving from early product-market fit into repeatable growth systems.

Tech Stack 17 technologies

Core StackAdobe Illustrator Figma Canva Google Ads Google Analytics Photoshop InDesign Meta Ads Manager Meta Google Amazon Ads YouTube Excel Google Sheets

AdoptingNetSuite Zoho SAP Business One

What Cumin Co. Is Building

◆Challenges

Scaling digital growth engine
Customer acquisition and retention
Optimizing paid marketing campaigns
Meeting cac roas roi goals
Streamlining monthly closes
Scaling finance processes
Implementing internal controls
Post-purchase journey issues
Order tracking issues

▲Active Projects

Growth experiments
Campaign a/b testing
Erp implementation and optimization
Dashboard development for founders
Performance budget management

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Marketing

3

Design

1

Finance

1

Sales

1

Support

1

Seniority

Junior

2

Mid

2

Lead

1

Manager

1

Senior

1

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About Cumin Co.

Cumin Co. manufactures and sells cast-iron enamel cookware positioned around health, design, and durability. The company operates as a direct-to-consumer brand, reaching customers through digital channels and building brand presence around all-natural, toxin-free positioning. With 11–50 employees based in Gurugram, India, the team spans product design, marketing operations, finance, and customer support. Current operational priorities center on scaling paid-acquisition efficiency, improving customer retention mechanics, and implementing finance and ERP infrastructure to support growth.

HeadquartersGurugram, Haryana

Company Size11–50 employees

Founded2024

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Cumin Co. use for marketing and design?

Primary tools: Figma, Photoshop, Adobe Illustrator, InDesign, Canva for design; Meta Ads Manager, Google Ads, Amazon Ads for paid channels; Google Analytics for performance tracking. Also uses Excel, Google Sheets for internal operations.

What ERP systems is Cumin Co. implementing?

Actively adopting Zoho, NetSuite, and SAP Business One. Projects include ERP implementation, dashboard development for founders, and streamlining monthly close processes.